The poet and writer Gertrude Stein was wrong.
A rose is a rose is a rose, she said.
If she meant to suggest that all roses are alike, then she was wrong.
We’d like to introduce you to the Corazon rose. It’s unlike any other rose we sell. Don’t get us wrong, we love them all, no matter the variety. But they aren’t one and the same.
Which is why it’s going to take some educating in order for our customers to appreciate what sets Corazon apart from other rose varieties.
First, let’s start with the name: Corazon. It’s pronounced coh-rah-SOHN, and it means “heart” in Spanish.
Corazon only comes in red.
It is grown in Quito, Ecuador, high in the Andes Mountains, approximately 2,800 miles south of Harrisburg.
But a lot of flowers are grown in Quito, including other varieties of roses.
So what’s special about Corazon?
• Its bloom opens fully, like a garden rose
• Its bloom is extra large: almost 5 inches across
• Its petals re-curl at the margins, giving Corazon a classic look
• It lasts a long time: seven days given proper care.
Corazon was a blue-ribbon winner at the Society of American Florists’ most recent convention.
What’s more, Corazon is exclusive to Royer’s. No other florist in our market area can carry Corazon.
Tom Royer, our senior vice president and chief operating officer, has been making regular trips to flower farms in South America for decades. You’d expect that it takes a lot to impress him, right?
Color him impressed – the color red, of course – when it comes to Corazon.
“Number one, it’s the head size,” Tom said. “They’re incredible. The color is just absolutely gorgeous. And it looks like you cut the rose out of your garden.
“It’s all about the characteristics of the rose. Even though it opens quickly, it lasts a long time. I was shocked how long.”
Of course, what gives Corazon its unique appeal also makes for a unique challenge in getting customers to embrace it.
“It’s a test for us,” Tom said. “It’s exciting because it’s a different type of rose. Hopefully it will go really well and people will be mad at us because we don’t have enough of them.”