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We’re offering a holiday wreath-decorating class Nov. 16 and 18 in seven stores

Do-it-yourself is a whole lot easier when you start with some knowhow.

If attempts at wreath decorating have had you going in circles, or if you haven’t tried for lack of confidence or opportunity, then Royer’s is here to help.

Royer’s is hosting a holiday wreath-decorating class in seven stores Nov. 16 and 18.

Participants will learn how to make bows, set a festive table, and care for poinsettias. Of course, Royer’s staff will be available to answer questions about holiday decorating.

The cost for the 90-minute class is $50 per person and includes a fresh wreath, bows and decorations.

Participants will receive a 15 percent discount on any in-store Christmas purchase that evening.

Each class is limited to 10 people, so reserve a spot by calling your nearest store:

6:30 p.m. Thursday, Nov. 16

  • Lebanon, 810 S. 12th St.; 717-273-2683
  • Wernersville, 366 E. Penn Ave.; 610-678-7370
  • Lancaster West, 201 Rohrerstown Road; 717-397-0376
  • West York, 805 Loucks Road; 717-854-7733

5:30 p.m. Saturday, Nov. 18

  • Chambersburg, 7 St. Paul Drive; 717-263-1313
  • Camp Hill, 3015 Gettysburg Road; 717-730-4090
  • Carlisle, 100 York Road; 717-241-6100

A Guy’s Guide to Flower Buying

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There’s a gender gap when it comes to buying flowers: Women buy 65 percent of fresh flowers, according to the Society of American Florists, while men buy 35 percent.

To the extent that men might be intimidated or uncomfortable buying flowers, we’d like to make the experience a more enjoyable one for them.

To do this, we tapped the expertise of Cheryl Brill, Royer’s vice president of retail operations. Cheryl shared these insights based her more than 20 years of experience in the flower business.

Roses are red – and lots of other colors

Too often, men think only of roses for their significant others, and then only in red. Cheryl encourages male customers to be more adventurous, whether it’s with other colors of roses, other flower varieties, or other looks such as a textured garden appearance.

Don’t stop at Valentine’s Day

Maybe the tendency to focus on red roses has a lot to do with Valentine’s Day which, let’s face it, is ruled by red roses. But the year has only just begun when Valentine’s Day rolls around, so why not mix it up for the 364 days that don’t fall on Feb. 14?

What’s more, 63 percent of flower purchases are for the buyer, compared with 37 percent as gifts. And 86 percent of purchases are for non-calendar occasions, 50 percent of which fall into the “no special occasion” category. The bottom line is that people like to receive flowers any day of the year.

Bouquets don’t have to break the bank

Flower prices tend to rise around Valentine’s Day, in concert with a spike in demand for what is the floral industry’s equivalent of football’s Super Bowl. If that’s the only time of year that you purchase flowers, you can get a warped sense of how much they cost on a day-to-day basis.

Cheryl described how a $7.99 rose bunch made a positive impression on one male customer, who realized that he could afford to be a more frequent flower buyer.

Get the right vase

If she likes to arrange flowers, Cheryl said, then get her a vase that lends itself to arranging and one that fits the décor of the room where it will be used. Does she tend to put flowers on the kitchen counter or on the coffee table?

You don’t have to DIY

In this age of do-it-yourself, there’s a tendency to think that we must go it alone with everything. Rest assured, your trained florist is eager to help. It starts with the right container; she noted that it doesn’t have to be a plain, clear vase. Either bring one in, or your florist can help you select one.

Think about what you want to say

Before you visit or call your florist, Cheryl advised, think about the words you want to send along with the flowers. She said florists are a bit like bartenders: they’ve seen and heard everything, so don’t be embarrassed. Speak from the heart because the sentiment is just as important as the flowers that it goes with.

Valentine’s Day is an oasis amid the darkness of winter, Cheryl said, but it’s nice to see male customers the rest of the year, too.

To get the best value, buy from a local florist instead of a wire service

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There are lots of statistics out there about the economic benefits of buying local. When you buy from locally owned stores, the money stays in your community and puts your neighbors to work.

It’s true whether you spend your money at a local restaurant, hardware store or florist.

Speaking of flowers, buying directly from a local florist rather than through a national wire service such as FTD (which last year bought ProFlowers) or Teleflora can put money back in your pocket, too.

That’s because the wire services are middlemen, adding another layer of charges that consumers pay for without realizing any added value in return. The wire services are marketing companies that hand orders over to local florists, who make the arrangements and deliver them to your home or office.

CNN Money, in a story timed to Valentine’s Day 2013, noted how FTD had advertised a glass vase with roses and mini-carnations for $44.99. However, to send that arrangement to Reno, Nev., FTD’s service charge bumped to price to $65.

By comparison, that same arrangement ordered directly from a Reno florist: $53.

“If all orders came in this way, our business would not be sustainable,” the florist said.

Of course, this begs the question of why they stick with the wire services if florists have trouble making money on incoming orders.

Greg Royer, president and CEO of Royer’s, said that FTD and Teleflora are generally well regarded; they have been in business since 1910 and 1934, respectively.

“We also want to be able to send orders to other florists, so accepting orders via the wire services is only fair play,” he said.

However, he noted that from a consumer perspective, it’s a better deal to work with a local florist. You’ll be dealing with the same people who are going to arrange and deliver your flowers.

And you’ll avoid the added fees associated with the wire services.