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Highlights from our fall catalog

Every year, we introduce a fall catalog that contains approximately 20 percent new products. We asked Geoff Royer, Royer’s area manager and a member of the product development team, to describe how some of the new arrangements came about. Here’s what he told us:

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One of the tasks of the product development team was to come up with more arrangements that are specific to birthdays. This arrangement does just that with the birthday bear that’s attached to the vase.

This is the fourth in our lineup of Big Hugs vases. We also have redesigned the baby boy and baby girl versions of that style.

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We realized in the spring that we could do better on the pricing of the mini callas than we had before so we opted to develop a few arrangements with them.

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This collection of arrangements is a new style for us, each one in a nine-inch glass bowl that we’d never carried before. We used them in some new lifestyle shots we are using to enhance our brochure and websites.

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This addition features several flowers that are new to us, namely the Memphis daisy pom, charmellia alstromeria, and Nobbio cherry carnation.

We had featured Memphis at previous holidays. We loved the color and the lateral lengths on the daisy but no one grew it year-round until now.

Charmellia is a new product in the floral world. It lasts incredibly long and, as it opens, it changes from dark pink to a lighter pink.

The colors and variegation of the Nobbio cherry petals are like nothing we’d ever seen. This carnation is from a farm called Geoflora, which is associated with South American carnation breeder S.B. Talee.

Talee developed the Nobbio series in response to a Japanese market that wanted something beyond the standard red, white and pink combination with a longer stem length. We can take the sizes the Japanese markets don’t want at a good price.

Oh, Atlanta, we hear you calling

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We don’t procrastinate when it comes to holiday shopping. In fact, no sooner is one Christmas in the rearview mirror than we start planning for the next one.

It’s not that we’re eager for the passage of time. Rather, we’re beckoned by AmericasMart in Atlanta, which describes itself as the nation’s leading gift, home furnishings and area rug wholesale marketplace.

In Atlanta, we might purchase containers bearing a Christmas decoration, or snowflake or snowman stick-ins to complement an arrangement. We source Christmas décor at AmericasMart but also gifts that customers will give at the holidays, such as a picture frame.

A half-dozen Royer’s representatives visit AmericasMart’s three-building, 7 million-square-foot complex every January, buying gifts and arrangement accents for the next Christmas season, and again in July, when the focus will be on the next spring.

Focus on larger gifts

Jenni Eberly, Royer’s market manager, has made six trips to Atlanta, so she’s a veteran now. But as a first-time visitor, she found the experience daunting.

“It’s overwhelming,” she said, “looking at all that merchandise set out in the displays. Because then you have to take these huge displays and then pick out what you’re going to buy.”

As vast as AmericasMart is, Royer’s spends most of its time on five floral and holiday floors. In July, the group arrived in Atlanta on a Wednesday and worked through Friday. The pace is constant, and even lunch and dinner conversation turns to what each of them has seen from vendors.

Geoff Royer, whose great-grandparents started Royer’s, coordinates the Atlanta trips. He sets up meetings with specific vendors. He also arms each member of the Royer’s delegation with a folder that identifies, by holiday, items on their shopping list.

The needs range from broad to specific. In January, some of the focus was on larger gifts, such as clocks, afghans and pillows that are relatively new for Royer’s. In July, one of the goals was to find new versions of a heart stick-in and accent ribbon to give a new look to an existing arrangement.

Erica Bixby, Royer’s store manager in Lebanon, has been to Atlanta three times. With experience, she has learned to think beyond the initial appeal of new products to identify how they will work in Royer’s stores.

How will they complement other items, and will they work given the price at which they will have to sell, including once freight costs are factored in?

Something might look nice, Erica suggested, “but you can’t really sell it for $50.”

Moments of inspiration

Technology has made it easier to document the trips. Photos taken with a tablet or smart phone are invaluable for jogging memories. After all, Christmas giftware purchased in January won’t arrive until summer or fall.

Photos also capture moments of inspiration.

“I have a bunch of things that I liked for silks,” Erica said, with an eye toward Royer’s crafting similar arrangements in-house rather than buying them already made.

“Or I take pictures of displays that I’d like to duplicate in the stores,” Jenni added.

On her phone, Jenni pulled up a photo showing how one vendor used eye hooks and ropes to display pillows.

“It’s up, it’s still in the display, but it’s out of the way,” Jenni said, noting that pillows are vulnerable in a flower shop, where the need to water plants is constant.

One week after returning from the July trip, Erica and Jenni were in Royer’s central design department in Lebanon. Looking around them, at tables filled with arrangements being created or revamped for fall debuts, they estimated that 30 percent of the items were from Atlanta.

“That container, that container, that container,” Jenni said, pointing at specific arrangements. “That vase. Those deer [figures]. Those are all things that we picked up in January.”

Plants and pets: know the facts to keep dogs and cats healthy

No plant says Christmas quite like the poinsettia. But nary a holiday season goes by without poinsettias being negatively associated with pet health.

Yet the American Society for the Prevention of Cruelty to Animals says poinsettias “may be the most misrepresented plant when it comes to toxicity. Since 1919 poinsettias have been called lethal if ingested by pets. However, many animal studies have shown that it is just not true.”

Relatively few plant and flower species are dangerous to pets, and the effects can range widely.

As the ASPCA notes, poinsettias and other holiday plants are not good for pets to ingest, potentially irritating the mouth and stomach and sometimes causing vomiting, but generally are “over-rated in toxicity.”

The same can’t be said about lilies and cats. Eating just a couple of leaves or licking a few pollen grains off their fur can quickly cause kidney failure, according to CBS News.

“A cat that’s eaten part of a lily will vomit soon afterwards, but this may gradually lessen after two to four hours. Within 12 to 24 hours, the cat may start to urinate frequently. Urination may then stop if kidney failure occurs. If untreated, a cat will die within four to seven days after eating a lily.”

This is the case for any true lily — belonging to the plant genus Lilium — including Easter lily, tiger lily, rubrum lily, Japanese show lily and certain species of daylily.

In contrast, the calla lily, peace lily, lily of the valley and Peruvian lily (alstroemeria) are not true lilies and won’t cause kidney failure in cats although they have other toxic principles, according to the Pet Poison Helpline.

If you love plants and pets, then it’s a good idea to consider which ones are the best fit for your home. Here are several resources:

The ASPCA’s Animal Poison Control Center offers an exhaustive, sortable list of plants that are toxic or non-toxic to dogs and cats. The list focuses on plants “that have been reported as having systemic effects on animals and/or intense effects on the gastrointestinal tract,” according to the ASPCA, which cautions that the list is not meant to be all-inclusive.

If you think your animal is ill or may have ingested a poisonous substance, the ASPCA suggests contacting your veterinarian or its 24-hour emergency poison hotline at 1-888-426-4435.

The Humane Society offers an informative — and highly alliterative — list of “plants potentially poisonous to pets.”

The Pet Poison Helpline offers its Top 10 Plants Poisonous to Pets.

Of course, as the Pet Poison Helpline notes:

“While there are thousands of species of plants and flowers, only a small percentage of plants are truly dangerous and poisonous to your pet.”

Terrariums back on the job — and perfect for the office

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Entire TV shows these days are dedicated to tiny houses, so perhaps it should come as little surprise that mini-gardens are popular again.

Royer’s recently reintroduced terrariums to its product lineup. They are individually crafted in our dish garden department in Lebanon and come in rope; dome (small, medium and large); and greenhouse versions.

“You look in them, and you just feel good,” said Cheryl Brill, Royer’s vice president of retail operations, comparing the look of the light-green reindeer moss covering the soil to that of a forest floor.

She described terrariums as a “little tranquil spot.”

“They draw you in,” she said, “and I think that’s part of the appeal. And they typically have a lot of texture.”

Growing plants in transparent containers dates to Greece at least 2,500 years ago, according to University of Missouri Extension. The practice in the United States is traced to New England.

“The invention of the terrarium as we know it is credited to Dr. N.B. Ward, a 19th-century London physician. … While studying a sphinx moth emerging from a chrysalis he had buried in moist earth in a closed bottle, he was amazed to see a seedling fern and some grass growing inside. He watched them grow for four years, during which time not one drop of water was added nor was the cover removed.”

Closed terrariums are best at keeping humidity inside (followed by open terrariums and dish gardens), so they only have to be watered once per week. Terrariums and plants are great for offices as they are known to improve air quality, boost productivity and reduce stress.

 

Magnetic ceramic pot + hardy plant = minimal care

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Talk about having magnetic personality.

LiveTrends Design Group has come out with what the Florida-based company calls “magnetic living art,” pairing non-scratching magnetic ceramic pots with hardy plants that require minimal care.

“Water once a month and display anywhere,” according to LiveTrends.

How about sticking one on your refrigerator at home or on a filing cabinet at work?

A pot would make a great Administrative Professionals Day gift or end-of-school year present for a teacher or bus driver. Plenty of customers are buying pots for themselves, which is OK, too.

The pots (each one fits in your hand) come in multiple colors with one of two plant families: succulents or bromiliads. They retail for $8.99 each and are available in all of our stores.

LiveTrends has only been around for a few years. Bisser Georgiev started the company after 20 years with Hermann Engelmann Greenhouses, a leader in the indoor houseplant industry.

Of his new venture, Georgiev said: “I want to see it as a playground more than just a company.”

Who wouldn’t want to play with one of these fun magnetic pots?

Introducing your rewards program: Petal Perks

Research shows the emotional and behavioral benefits associated with flowers and plants. Having them around your home or office is a great way to keep your spirits bright as daylight dwindles.

Petal Perks card

You’ll get another lift from our new customer rewards program: Petal Perks.

We included Petal Perks cards in our fall catalog. If you didn’t receive one, you can pick one up at any of our stores.

With Petal Perks, customers earn one point for each penny they spend and 300 points for each order they place: every 15,000 points earns a $5 discount on a future purchase.

Petal Perks applies to all purchases, whether made in store, online or on the phone. What’s more, points don’t expire as long as you make at least two purchases annually.

Here you’ll find complete details about Petal Perks.

So with winter fast approaching, be sure to keep plenty of flowers and plants around. They’ll help you perk up, and you can get the most out of Petal Perks.

5 things you should know about caring for annual plants

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So you bought annual plants in a container at your local florist, garden center or home-improvement store.

Annual plants – such as petunias, geraniums and begonias that complete their life cycles in one year – pose perennial challenges once you bring them home.

Here are five things you should know about caring for your annuals:

1. You have to add nutrients: Your plant didn’t come in nutrient-rich soil. Rather, it’s a potting mix that includes peat moss. This mixture is inert, meaning that it doesn’t contain the nutrients found in soil. So you have to add the nutrients by applying fertilizer on a regular basis.

2. Fertilizer is soluble, so you have to keep adding it: Regular watering of your annual plants will wash out the added nutrients if the container has drainage holes on the bottom.

3. Don’t add too much fertilizer: One of the ingredients in fertilizer is salt. Too much fertilizer – and with it, too much salt – can damage plant roots. The salt in the fertilizer will remove whatever moisture is left in the roots and burn them.

4. Cut the amount in half: Whatever dosage the fertilizer manufacturer recommends, consider cutting the amount in half and fertilizing every time you water. This way you have less of a chance of burning the roots, and your plant gets a continual supply of nutrients rather than peaks and valleys.

5. Give them a pinch: Remove the old blooms and pinch a plant’s tips, which will force out new growth. An occasional light trim will keep a plant bushy and blooming.

With proper care, your annual plants will bloom beautifully for you this summer.

 

 

 

 

 

 

 

 

 

15 houseplants that will improve your indoor air quality

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Spider plant

For all of its exploration of the galaxy, the space program has accrued many benefits right here on earth. Thanks to NASA, we know that houseplants can purify the air in our homes and workplaces.

NASA originally focused on finding ways to purify the air in orbiting space stations. A 1973 space mission identified 107 volatile organic compounds, or VOCs, that were emitted by the synthetic materials inside the spacecraft. It was clear that tightly sealed buildings, whether orbiting in space or on the ground, could cause health problems.

Sick building syndrome

Back on earth, spurred by the energy crisis of the 1970s, the building industry focused on making old and new structures more energy efficient. Without intending to, they also paved the way for trapping pollutants – or what is often called “sick building syndrome.”

Three of the pollutants found in spacecraft – benzene, formaldehyde and trichloroethylene – also are present in homes and offices, emitted by everything from building materials to furnishings to office equipment. Air-tight buildings conserve energy and reduce heating and cooling costs, but they also trap these pollutants.

NASA found that certain houseplants, because they are good at absorbing gases, could remove indoor pollutants. Researchers suggested using one potted plant per 100 square feet of home or office space to improve indoor air quality. One study found that philodendron, spider plant and golden pothos removed 80 percent of the formaldehyde that was introduced into a sealed chamber.

If you want to improve the air quality of your space, you might consider bringing home some of these commonly recommended plants:

1. Heartleaf philodendron
2. Elephant ear philodendron
3. Cornstalk dracaena
4. English ivy
5. Spider plant
6. Janet Craig dracaena
7.Warneckii dracaena
8.Weeping fig
9. Golden pothos
10. Peace lily
11. Selloum philodendron
12. Chinese evergreen
13. Bamboo or reed palm
14. Snake plant
15. Red-edged dracaena

Sources: sunsethillsfoliage.com, coopext.colostate.edu

 

Royer’s delivers Mother’s Day flower and plant tips to Fox 43

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Barry Spengler of Royer’s Flowers talks Mother’s Day with Fox 43’s Heather Warner.

Barry Spengler, Royer’s vice president of operations, has a simple message when it comes to Mother’s Day.

“The key,” he told Fox 43’s Heather Warner, “just don’t forget Mom. That’s bad.”

Barry offered a number of options, from one or two roses wrapped up to a mixed bouquet in a vase to porch plants such as gerbera daisies or calla lilies.

Potted plants want to be outside, he said, and require a lot of water.

“People under-water these,” he said. “They need a lot of water. I get a gallon jug, fill it all the way up. And I usually dump most of the gallon a day on it. All of the excess will run out. …

“And every once a week, I usually add the fertilizer to the jug and fill it.”

You can view the entire segment below.

Annual plants add beauty: 3 tips for taking care of them

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Colorful flowering annual baskets and pots provide an easy and inexpensive way to increase the beauty and enjoyment of outside living areas.

Annual plants are available in a wide range of colors and varieties, offering something for everyone.

Care is simple. Just keep these things in mind:

• Choose plants suited to the light levels they’re growing in:

  • Sunny spots require plants that thrive in the sun, such as geraniums, petunias, marigolds, salvia, ageratum, alyssum and portulaca.
  • Plants that do better with partial shade are begonias, impatiens, fuchsia and coleus.

• Container plants drink lots of water. Check them daily.

• To keep the blooms coming all season, add a water-soluble fertilizer a couple of times each week when watering. Plants also can be encouraged to bloom and stay “bushy” by pinching off the spent blooms.