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How to care for fresh-cut roses

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We’re on a mission to turn Valentine’s Day into Valentine’s Week.

No, we’re not talking about a loved one having to send you flowers for seven days in a row. Rather, we want to make sure that you get a week’s worth of enjoyment out of those beautiful fresh-cut roses you just received.

With just a little bit of effort on your part, high-quality roses from your local florist should open and last at least five days, and many times for seven days or more.

If you receive roses in a vase

  • They will use more water than you think, so add water pretty much daily.
  • If after five days or so the water is getting pretty dirty, pull the roses out, re-cut the stems and put them back in the vase with fresh water. Add a packet of floral preservative, available from your florist.
  • If the water is relatively clean, it is best to leave it alone as it will have some preservative left in it.

If you receive roses loose or in a box

  • If the roses came with tubes on the stems, remove the tubes and re-cut the stems about 1 inch from the bottom. It is best to cut at an angle, which creates more surface area for water intake.
  • Place the roses in a vase with water that is room temperature to a little warm.
  • Add floral preservative to the water; you should have received a packet with the delivery.
  • Only change the water if it becomes noticeably dirty.

If your roses don’t begin to open

  • Within a day or two, your roses should begin to open. If they don’t, remove them from the vase, re-cut the stems (at an angle), and return them to the vase.
  • If they still do not begin to open, re-cut the stems but this time also float the flowers in a bath of water for an hour or two to rehydrate them. Then return them to the vase. Most times, this will bring the roses around.

Keep them cool

  • Keep roses away from a heat source, such as a vent or direct sunlight.
  • When they aren’t on display, or while you’re sleeping, you can even place the roses in an unheated room or garage.

Here’s to a Happy Valentine’s Day or, better yet, Valentine’s Week.

We’re in South America getting your Valentine’s Day flowers

Valentine’s Day is just around the corner, and so are your roses.

Royer’s is on site in Colombia, South America, where our flowers are being cut, processed and shipped for delivery to our Lebanon distribution center. This hands-on approach ensures the highest quality product will be in our stores and delivered to homes and businesses throughout Valentine’s Week.

A thorny problem is solved by our annual May-June rose sale

“It was June, and the world smelled of roses. The sunshine was like powdered gold over the grassy hillside.”
Maud Hart Lovelace, author

Indeed, June is National Rose Month, which coincides conveniently with the fact that roses are abundant this time of year.

That abundance explains why Royer’s has its rose sale every June.

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As everyone knows, roses, especially red ones, are in great demand at Valentine’s Day. Hence, prices go up for florists and customers alike. Even then, however, the law of supply and demand comes into play.

There’s considerably less demand for yellow and orange and white roses, which become more affordable for us and, in turn, for our customers. This Valentine’s Day, we offered a “rainbow” mixed-rose (colors other than red) arrangement with babies breath, valued at $59.99, for $39.99.

A rose farm typically harvests its crop every six to eight weeks. Conveniently after the Valentine’s Day harvest comes the one for Mother’s Day. But while there’s another big crop of roses in late spring, there is not a corresponding holiday to absorb all of those flowers.

So we created our annual rose sale, which this year started May 17 and runs through June 22. We discount rose arrangements by $10 for one dozen and by $20 for two dozen, among other offers.

Yes, in June the world smells of roses.

There’s also the whiff of our annual rose sale in the air.