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We’ve collaborated with Troegs Brewing

April 7 was National Beer Day and to celebrate we collaborated with Troegs Brewing in Hershey.

We paired some of our year-round flower arrangements with a few of their current on-tap beers for a photoshoot including:

These three arrangements, plus our Farmhouse Sunset, Medium bouquet, are decorating the tables in celebration of  National Beer Day.

Drinkers and diners can scan the QR code on the sign next to each arrangement to shop the collection. Alternatively, visitors can visit our Royer’s Flowers & Gifts location in Downtown Hershey, about five minutes away from the brewery.

Behind the pairings

Sunshine Pilsner & Sunny Blooms

The Sunshine Pilsner (4.5% ABV) exhibits notes of “bright citrus, flowering herbs and honeyed biscuit”, according to Troegs expert brewers. The floral components made this an excellent choice as well as the brightness. 

The beer’s name and color also compliments our arrangement, Sunny Blooms, perfectly. The sunflowers and daisy poms bright yellow colors blend perfectly with the yellow hue of the Sunshine Pilsner.

Field Study Summer IPA & Backyard Beauty

Their Field Study Summer IPA, which has notes of ripe grapefruit, pear and melon, features a stunning bottle design made of hop vines – evoking images of a summer garden. We paired our Backyard Beauty arrangement with it because they both remind us of a Summer day spent in your backyard with friends and family. Our Backyard Beauty arrangement created this effect with vibrant carnations, sunflowers, roses and hydrangea.

Perpetual IPA & Wildflowers, Green

Troegs Perpetual IPA is the best-selling craft beer in Pennsylvania. The beer has citrus and pine notes with a subtle grain flavor. The bottle art has two hops, one exposed to show a hidden mechanism of gears, encircled in an infinity sign. It celebrates how Troegs combines art with mechanical beer making skills.

We paired our Wildflowers, Green arrangement with this special beer. The green features in our arrangement, such as the mini green hydrangeas, bells of Ireland and mochi carnations interspersed with white daisy poms compliment the colors of the Troegs bottle art.

Family-centered businesses

Just like Royer’s Flowers & Gifts, Troegs is family-owned. What started as two brothers in 1997 has grown into so much more for the brewery, but it remains a family business. It is inspiring and exciting to work with other locally owned and family-operated businesses with a passion to serve the community.

Beer and Flowers? Why?

Beer exists because of flowers. Hops are the flowering parts of the Humulus Iupulus plant that are used to create beer. They are what create the bitter flavor many beer lovers enjoy.

Flowers, the type we at Royer’s Flowers and Gifts sell, are used to celebrate special moments and bring people together. Beer uses flowers, of course a different type, to do the same thing. 

So, head to Troegs and then stop by Royer’s over the next couple of weeks and enjoy the versatility and beauty of flowers.

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