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Royer’s first florist to offer ‘Proven Winners’ plants

Posted on by Neal

A Royer’s truck set out from Lebanon in early August on a 250-mile journey into the future of foliage plants.

The truck headed southwest on Interstate 81, its destination a 200-acre farm in the Blue Ridge Mountains of western Virginia, in the town of Stuarts Draft. On that farm lies a five-acre building that from above looks like nothing so much as a gigantic Lego piece (photo, below).

It’s a state-of-the art greenhouse where The Plant Co., which was birthed during the pandemic, is drawing on one family’s decades of floriculture experience and the latest technology in a quest to “reinvent the houseplant industry.”

The Royer’s truck returned from Stuarts Draft with 18 different plant varieties that retail for $15 to $50 each. Marketed under the “Proven Winners” brand, they’ve been an immediate hit with customers and employees alike, with many of them selling out.

Royer’s is the first florist to carry The Plant Co.’s products.

“It was amazing to see how many of our own people purchased the Proven Winners plants as soon as they came in,” said Cheryl Brill, chief operating officer.

CEO Tom Royer and Zach Barkman, wholesale manager, got to know The Plant Co. this spring when they attended the International Floriculture Expo in Fort Lauderdale, Fla. It was there that they met Jennifer Kuziw, The Plant Co.’s northeast sales manager.

Kuziw grew up and still lives in central Pennsylvania. She already was familiar with Royer’s and thought the two companies would be a good fit given their commitment to delivering high-quality products to customers.

Within weeks, she was showing product samples to Royer’s officials in Lebanon. Tom and Zach then visited the massive greenhouse in Virginia, which opened in 2020.

Tissue culture

“This is all great stuff,” Tom recalled upon seeing the plants.

Tom noted that in the past 30 years, mass marketers began offering foliage plants. Florida growers either catered to those customers, turning plants into mere commodities, or went out of business altogether.

The result was plants that weren’t as special as they once were. That left fertile ground for The Plant Co., the brainchild of founders and brothers-in-law Jason Van Wingerden and Frank Paul.

Just as four generations of Royers have made the family name synonymous with flower shops, the Van Wingerden family is deeply rooted in the greenhouse trade. It began with Aart and Cora Van Wingerden, who arrived from Holland in 1948 and started a greenhouse business in New Jersey, spawning many other similar enterprises.

The Plant Co. greenhouse in Stuarts Draft, Va.

Jason Van Wingerden, a grandson of Aart and Cora, worked at Green Circle Growers in Oberlin, Ohio, which Jason’s father started in 1968. Green Circle comprises 150 acres of indoor growing space, making it one of the largest greenhouses in the United States. Frank Paul was Green Circle’s former head grower of orchids.

The brothers-in-law settled on western Virginia for its climate, proximity to interstates 81 and 64, and high-quality well water, said Ben Wright, The Plant Co.’s national account manager.

The elevation in the Blue Ridge Mountains means warm days, cool nights and “good, consistent quality growth year-round,” Wright said.

The greenhouse (photo, above) is just a couple miles away from a Hershey Co. factory that makes Reese’s Peanut Butter Cups.

The Plant Co.’s products begin as tissue culture in test tubes, arriving from labs around the world, before they are rooted in soil in the greenhouse. Tissue culture makes the plants cleaner and less prone to disease.

Ease of care and use

The greenhouse’s 21-foot ceilings keep plants cooler, as do metal poles that are powder coated white to absorb less heat.

Thirteen layers of sand and gravel sit below capillary mats. Plants are watered from below through the mats, then the water drains back into holding tanks so it isn’t wasted.

Carbon dioxide from the greenhouse’s high-efficiency natural gas boilers is captured and pumped into the greenhouse to encourage plant growth.

The plants are promoted for their quality but also for their ease of care and use. The plants are sold with tags that include the variety name, genus and species and information about where to use them within a room and how to care for them.

The goal is to embolden consumers who haven’t had success with plants in the past.

“And so they kind of discover that green thumb,” Wright said.

Get to know: Ephrata delivery driver Mike Rohrer

Posted on by Neal

Mike Rohrer, who joined the Ephrata store in January as a driver, was delivering flowers to a woman at the Brethren Village retirement community in Lititz.

“It’s my birthday,” the woman said expectantly, “and you’re going to sing to me, aren’t you?”

“I said, ‘You bet I am!” Rohrer recalled. “How could you pass that up?”

Singing birthday greetings has become Rohrer’s calling card.

Rohrer, 66, was born and raised in Manheim, Lancaster County. He spent 32 years as a Christian school administrator, first in Lititz and recently in southern Maryland.

The pandemic prompted him and his wife, Becky, to move to Ephrata and closer to family. They have three grown children; they are “Mimi” and “Poppy” to six grandchildren.

It was Becky who spotted the Royer’s job opening.

“She said, ‘I think you’d really like this job,’“ Rohrer said. “And you know what? She was right. I love the job.”

Rohrer has made it his mission to deliver kindness to customers along with rose bouquets. Of course, challenges exist, from slow traffic (including horse and buggy travelers) to hard-to-find house numbers to growling dogs.

But that doesn’t deter Rohrer.

“There’s a little verse in the Bible that says something like this: Be kind to one another,” Rohrer said. “And on any given day, I’m going to meet people who maybe have had a bad day. Maybe they’ve had a good day. Maybe they have health problems. Maybe they have financial problems. Maybe there’s problems with their families.

“I look at it as kind of a ministry to try to help meet their needs by making them have a good, fun day,” he said.

Rohrer works approximately 30 hours per week, typically making 20 to 25 deliveries each day.

‘It’s somebody’s birthday’

On a recent Tuesday morning, his first shift comprised five stops in Ephrata. First, he pulled up alongside parked cars on a narrow street, turned on his flashers, and slid the side door open. No one was home to accept the snack basket.

The second stop took him to Elite Coach, a charter bus company, where he delivered a Tranquility arrangement to a woman in the office. Next, he brought mixed flowers in a vase to a woman who said she was celebrating her 42nd wedding anniversary.

“Hey, I’ve got you beat,” Roher said in fun. “This year’s my 46th!”

The fourth stop brought him to a neighborhood where many of the streets are named after American presidents. This recipient lived on Garfield Drive.

The typed printout on Mike’s clipboard noted that it was a birthday delivery. Lest there be any doubt, “B-DAY” was handwritten and circled in pink highlighter.

“It looks like it’s somebody’s birthday,” Rohrer said to the woman answering his six knocks on the door. “Is it your birthday?”

“It’s my birthday, thank you!” she said, accepting the Jewel arrangement.

Without missing a beat, Roher broke into song.

“Happy Birthday to you-u-u!” he crooned.

Lebanon County resident wins this year’s Royer’s name-the-arrangement contest

Posted on by Neal

Lisa Birkholz of South Lebanon Township, Lebanon County, always is eager for autumn.

“Fall’s my favorite time of year,” she said.

And with even more reason this year. Her submission in Royer’s Flowers & Gifts’ annual name-the-arrangement contest – “Fall Hues” – was selected as the winner among more than 500 online entries.

Kathy Kissling’s entry “Fall’s Delight” (one of six she contributed overall) was the runner up. Birkholz and Kissling, also of South Lebanon Township, each will receive the all-around arrangement (retail value $34.99) as their prize.

The arrangement features an autumnal color palette: lavender glass vase, orange rose and orange carnations, purple statice, red alstroemeria, sunflower. It measures 14 inches high and 11 inches wide.

The arrangement will debut this fall and will be available in all stores and as part of Royer’s direct-ship program serving the Lower 48 states.

Royer’s and robots: donation supports Girls Who Code club at Berks County elementary school

Posted on by Neal
Girls Who Code students Kayla Morris, left, and Maggie Liriano, fourth-graders at Mifflin Park Elementary in Berks County.

Maggie Liriano was initially inspired by the robots she saw on television shows.

“I was like, that’s so cool, I want one of my own,” the fourth-grader at Mifflin Park Elementary School in Berks County said. “So I made one of cardboard when I was little, and I would dress like a robot. I’ve always asked my mom, can we get an actual robot?

“She said, ‘When you grow up, maybe you can make your own.’ “

Liriano may not have to wait that long. She got hands-on experience with a robot this year as one of the 23 third- and fourth-grade girls who participated in the school’s new Girls Who Code club.

Royer’s Flowers & Gifts, which has three Berks County stores, donated $1,050 to help the club purchase six robots and a floor mat used in competitions.

Girls Who Code is an international nonprofit organization working to close the gender gap in technology. Since its launch in 2012, Girls Who Code has served 500,000 students through in-person and virtual programming.

Mark Engle, center, accepting a donation to pay for robots from Tom Royer, left, and Geoff Royer.

At Mifflin Park in Shillington, the Girls Who Code club developed under Mark Engle, the school’s innovation and gifted teacher.

His science, technology, engineering and mathematics, or STEM, room is alive with curious children, two chirping parakeets, a turtle, rabbit, hedgehog and fish.

It’s a beehive of activity, literally, although the one in the room is only for observation. There’s another one on the school’s “green” roof from which Engle harvests honey.

The innovation curriculum covers engineering, coding and robotics, and the scientific process and environmental standards.

Girl empowerment and coding

Kayla Morris, another fourth-grader and the daughter of an engineer, enjoyed coding in Engle’s class. She signed up for Girls Who Code as a “cool after-school thing,” she said.

Although Engle had similarly modest expectations for the club, they were exceeded quickly.

“I figured kids are going to come for a couple hours, we’re going to have some fun, and then it will be over,” he said. The reality was that the club, which met from October through Valentine’s Day, held twice as many sessions as initially scheduled, and some of the girls worked on projects on their own.

Girls Who Code has its own curriculum that promotes girl empowerment and coding. Engle said he “turned it up a notch” by entering the students into a robot competition, which promoted problem solving, innovation and teamwork.

Students can make these robots dance, light up and even speak Spanish.

The rechargeable robots are known as Dash. Imagine four teal balls, three on the bottom that act as wheels and one on the top that serves as a head with a big eyeball. Dash is approximately six inches tall.

One of the appeals of Dash is that students can give the robot a personality, from changing the color of its blinking lights to recording sounds for it to utter to making it dance. Some students made helmets for their robots from styrofoam cups normally used for serving macaroni and cheese in the school cafeteria.

“They can make it speak Spanish,” Engle said, eliciting laughter from club members Liriano and Morris, “although Mr. Engle never understood what it was saying because I don’t speak Spanish, but the robot clearly does.”

Using a touch screen on a pad, students can string together block code to, for instance, direct the distance that Dash travels, dictate turns and the robot’s speed.

Saturn and Jupiter

The competition comprised five challenges involving simulated visits to nine planets, such as negotiating the robot around the rings of Saturn. Students had to find a way to hook a magnet to their robots to retrieve washers, which played the role of Jupiter’s icy moons.

“They realize very quickly,” Engle said, “I did this but the magnet’s too high, it’s not picking anything up. Or I’m moving too fast. And so they not only had to do the coding problem-solving, but also what they made and would it be an effective use.”

Clearly, the lessons they have learned have inspired the students. Liriano and another classmate raised their hands to present their robots at a community event. Morris went with her family to a Girls Who Code event in New York City.

And more opportunities await as they move up to Governor Mifflin Intermediate School next year.

Liriano was incredulous to learn that Engle runs a co-ed club at the intermediate school that actually does make a robot.

“You do?” she said.

“Just made your day, Mags,” Engle said with a laugh.

Meanwhile, Engle anticipates doubling the number of participants in Girls Who Code in the coming school year.

To make your Christmas wreath last longer, hairspray is a perfect holiday hack

Posted on by Neal
You can seal in the wreath’s moisture with hairspray.

For the holidays, the song says, you can’t beat home sweet home.

But while the sunshine of a friendly gaze can warm your heart, home also is where you can find practical solutions to Christmas complications.

Take hairspray, for instance.

You can spray it on nail polish to make it dry faster as you get ready for the office party, or on wrapped presents to make them glossy and stand out.

Our favorite holiday hack, however, is the power and punch hairspray can give to your Christmas wreath.

A wreath’s round shape and evergreen composition are why it is a symbol of eternal life. Evergreen trees have long been revered for their ability to survive winter.

Of course, even a fresh wreath will become dry over time. A cut Christmas tree will lose needles, but you can slow the process by giving it daily drinks of water.

That’s not possible with a wreath. Instead, you can seal in the wreath’s moisture with hairspray. It acts like glue and holds the needles on.

For best results and to avoid messes, spray the wreath outdoors before you hang it on a door, window or wall. Hang it on the outside of a door (it can get cooked if placed behind glass) and out of direct sunlight.

If you want to be happy in a million ways, the song says, for the holidays you can’t beat home sweet home.

Or hairspray.

Royer’s presents American Red Cross with 3,600 cards for area service members and veterans

Posted on by Neal
  • Royer’s stores collected cards and coloring pages throughout November.
  • This year marked Royer’s 10th year with Holidays for Heroes.
  • Barry Spengler, Royer’s chief administrative officer, and Lisa Landis, communications and marketing director, American Red Cross.

Among the 450 coloring pages submitted were many downloaded from Royer’s Flowers & Gifts’ website and some created from scratch.

“Thank you for your service,” read one handwritten page adorned with hearts and flowers.

And then there were the printed holiday cards, numbering more than 3,600.

On Tuesday, Royer’s presented the cards and coloring pages to the American Red Cross for distribution to area service members and veterans.

Royer’s, which has participated in the Red Cross “Holidays for Heroes” program for a decade, collected the cards from the public in each of its stores throughout November.

Poinsettia Facts & Tips for this Christmas and Next

Posted on by Josh

We typically think of the North Pole when it comes to Christmas, but the most popular holiday plant originates with our neighbor to the south.

Poinsettias are native to Mexico and were introduced to the United States in 1825 by Joel Roberts Poinsett, who was the first U.S. ambassador to Mexico.

In fact, Poinsett’s death in 1851 is commemorated every Dec. 12 as National Poinsettia Day.

Did You Know?

  • The colored parts of poinsettias aren’t flowers but bracts (leaves).
  • Poinsettias are not poisonous, to humans or pets: An Ohio State study found that a 50-pound child who ate 500 bracts (leaves) might have a slight tummy ache.
  • Poinsettias are commercially grown in all 50 states. For instance, the 20,000 poinsettias that Royer’s receives each year are from Lancaster County.
  • Ninety percent of all poinsettias are exported from the United States.

Poinsettia Care

Keeping your poinsettia looking great this Christmas takes two easy steps, but did you know with a few more steps you can have a wonderful poinsettia next Christmas as well?

This Christmas

  • When the surface of the soil is dry to the touch, water the plant.
  • Keep the poinsettia in a room with temperatures between 60 and 72 degrees. Keep the plant out of hot and cold drafts, such as those from a heating vent or open door.

Next Christmas

  • When leaves begin to drop, let dry slightly between watering.
  • In late spring (early May) cut back plant to 6 inches, shake free of soil and repot in new potting soil, then resume regular watering. Fertilize with a 30-10-10 fertilizer twice monthly. Stop fertilizing November 1st until December 30th.
  • Place outdoors in a warm sunny location when the temperatures are consistently over 60 degrees.
  • Pinch the tips of new shoots when they reach 6 to 8 inches long until late July. Continue to fertilize every two weeks.
  • Bring indoors before cold nights (early September) and place indoors in full sun. Three to six hours of sunlight is needed.
  • In order for poinsettias to bloom, they must have 14 hours of uninterrupted darkness each day for 40 days (late September through October). Place in a dark place such as a closet or cover with a bag from early evening and remove the next morning so that the plant is in total darkness.
  • When #6 is followed, your poinsettia will bloom at Christmas, but remember, it only takes 10 minutes of light per day during the time it was dark and your plant won’t bloom until January or February.

Royer’s at 85: Planting roots in Lebanon

Posted on by Neal

This is part of a series of occasional blog posts about important events in Royer’s history as the company marks its 85th anniversary in 2022.
Like any great success story, that of Royer’s Flowers & Gifts began humbly in 1937. Hannah (Mom) Royer grew African violets on the windowsill of her Lebanon home. A neighbor who worked at a local garment factory offered to sell some of the plants to her co-workers.
The success that one day would make Royer’s one of the largest florists in America didn’t happen overnight. Hannah’s husband, a teacher in the Lebanon School District, added greenhouses to provide additional growing space.
In 1947, Lester joined the flower business full time. Around that time, the Royers converted their garage into a retail store called South Side Flower Shop and Hannah attended floral design school in Gloucester, Mass.
 

Ken Royer, left, and his father, Lester, at South Side Flower Shop.

‘Most beautiful place to shop’

It wasn’t until 1964 that the family – son Ken was a partner in the business by then; his wife, Jean, was the office manager – introduced what it called a “modern flower shop” to replace the remodeled garage. That new store, at 810 S. 12th St., remains the flagship among the 16 locations in six counties that Royer’s operates today.
Royer’s celebrated the new store with a grand opening March 25-27, 1965.
“You are invited to the Royer’s South Side,” read the headline on a full-page newspaper ad.
The copy continued: “To serve you better, we have created this area’s most beautiful place to shop.”
Not only was the grand opening an opportunity to showcase the new store, but its timing was strategic, too, as Easter fell on April 18 that year.
 

The photo above appeared in the Lebanon Daily News on the first day of the grand opening. In it, Ken Royer, right, presented “floral tributes” to Lebanon Mayor J. Gordon Smith, left, and a representative of the Lebanon Valley Chamber of Commerce.
“The firm,” the caption read, “has completely modernized its quarters at 810 S. Twelfth St.”
 

Royer’s Flowers name-the-arrangement online contest runs through Sept. 18

Posted on by Neal

 

In fairy tales, pumpkins turn into horse-drawn carriages.
At Royer’s Flowers & Gifts, one lucky person will turn a pumpkin into a prize simply by entering this year’s name-the-arrangement contest.
The person who submits the winning name will receive a complimentary mounded pumpkin arrangement, retail value $44.99.
The all-around arrangement measures 11.5 inches high, 13 inches long and 12 inches wide. It features a six-inch white ceramic pumpkin, country buffalo gingham bow, roses, alstroemeria, carnations, poms and hypericum.
To enter the contest, visit royers.com/contest. Limit one entry daily per email address, Sept. 14-18.

Royer’s Kids Club celebrating St. Patrick’s Day with free event March 14 in all stores

Posted on by Neal


Mum’s the word at the March 14 Royer’s Kids Club event. Molly O’Mum, that is.
Children ages 5 to 12 will have an opportunity to make their own St. Patrick’s Day mum character, complete with smiling face, shamrock ribbon and green top hat.
Slots are available at 10 a.m. and 2 p.m.
Registration is required by calling your the nearest Royer’s store.
The other remaining 2020 kids club events are June 27, Aug. 15 and Nov. 7.