When you think of summer, you might picture the beach, a boat, or a trail through the mountains. For us, summer means “design days”—a time to roll up our sleeves, get creative, and refresh our everyday flower lineup.
Our everyday product lineup—those go-to birthday, anniversary, thank-you, and just-because arrangements—undergoes careful review and refinement. While seasonal offerings come and go, everyday arrangements are the backbone of what we do. That’s why we take great care in keeping them current, creative, and customer-approved.
Much like our seasonal catalogs, we regularly evaluate which designs in our everyday collection are performing—and which ones need to take a final bow. An arrangement might be removed if sales have dipped or if the container is no longer available. Others are redesigned to reflect updated flower trends or color palettes.
Once we’ve determined what’s on the way out, our team gets to work dreaming up what’s next.
We draw inspiration from all corners of the floral world: new flower varieties, social media trends, gift and decor shows, trending color combinations, and even past customer favorites. If an everyday arrangement has seen strong demand in a specific season or holiday, it might be elevated into year-round rotation.
Our growers and suppliers are integral to this process. We seek out flower varieties that are not only beautiful, but available—day in and day out. We’re always testing new sources, exploring different regions, and ensuring the flowers we offer are fresh, consistent, and top-tier in quality.
This week, our designers collaborate to turn ideas into real-life arrangements, blending textures, colors, and containers to create something both beautiful and practical. These designs are then fine-tuned in a process we call “value engineering”—ensuring the final products offer both exceptional quality and fair pricing for our customers.
Once the new everyday arrangements are finalized, they’re professionally photographed and added to our year-round selection—both in-store and online in September.
And then? It’s your turn. Your orders, your reviews, and your responses help decide what earns a permanent place on our shelves. You shape the everyday lineup as much as we do.
So next time you browse our website or stop by a store, know that each arrangement has been thoughtfully chosen, tested, and tailored to brighten your everyday moments.