skip to main content

‘One Tank Trip’ takes 69 News viewers behind the scenes to show how Royer’s prepares for the holidays


What was an Allentown-based TV news station that has a Berks County edition doing at Royer’s corporate complex in Lebanon?
Seeing how merry is made, that’s what.
WFMZ-TV’s 69 News sent reporter Karin Mallett and photographer Patrick Manwiller to Royer’s as part of the station’s weekly “One Tank Trip” series.
Royer’s has three Berks County stores, in Reading, Shillington and Wernersville.
Tom Royer, one of Royer’s third-generation family owners, showed his guests the Lebanon operations, which include the company’s flagship store, distribution center, greenhouses, and central design department.
“Like Santa’s workshop,” Mallett said in her story’s introduction, describing central design, “but in lieu of toys, flowers. Lots of them. About 20,000 poinsettias will go out for the holiday.”
You can view the story here:
video platformvideo managementvideo solutionsvideo player

5 ways for children to celebrate National Grandparents Day

Royer'scroppedDollarphotoclub_71808645
Marian McQuade was an expert in grandparenting. A West Virginia mother of 15, she had 43 grandchildren and 15 great-grandchildren.
If McQuade’s name doesn’t ring a bill, her work no doubt will. She was the founder of National Grandparents Day, which President Jimmy Carter signed into law in 1978.
National Grandparents Day is held on the first Sunday after Labor Day (Sept. 13 in 2015; Sept. 11 in 2016; Sept. 10 in 2017). September was chosen to signify the autumn years of life, according to Legacy Project.
To help celebrate the holiday, the Royer’s Kids Club offers five activities that children can do for or with their grandparents:
Send flowers: OK, this is an obvious one, but our founder, Hannah “Mom” Royer, was a doting grandmother and much loved by her grandchildren, as was her husband, Lester.
Make a card: Draw a pretty picture and write a note to tell your grandparents how much they mean to you.
Interview them: Grandma and grandpa have seen and experienced a lot of things in their lives. This handy interview form can help get you started. Listen closely to their answers because you can learn a lot.
Trace your family tree: Here’s a family tree chart that will make it easy to identify the people in your family by generation.
Read a book together: The kids club is a big believer in the power of reading. Here’s a terrific reading list to get you started.
Of course, there is an endless list of things that grandchildren and grandparents can do together.
What are some of your favorites?
 
 

Poinsettia primer: learning about and caring for the most popular holiday plant

Poinsettias
We typically think of the North Pole when it comes to Christmas, but the most popular holiday plant originates with our neighbor to the south.
Poinsettias are native to Mexico and were introduced to the United States in 1825 by Joel Roberts Poinsett, who was the first U.S. ambassador to Mexico.
In fact, Poinsett’s death in 1851 is commemorated every Dec. 12 as National Poinsettia Day.
Some other facts:

  • The colored parts of poinsettias aren’t flowers but bracts (leaves).
  • Poinsettias have been called the lobster flower and flame leaf flower.
  • Poinsettias are not poisonous, to humans or pets: An Ohio State study found that a 50-pound child who ate 500 bracts (leaves) might have a slight tummy ache.
  • Poinsettias are commercially grown in all 50 states. For instance, the 20,000 poinsettias that Royer’s receives each year are from Lancaster County.
  • Ninety percent of all poinsettias are exported from the United States.

Source: www.urbanext.uiuc.edu/poinsettia 
HOW TO CARE FOR POINSETTIAS:

  • Average room temperature is fine; they cannot tolerate cold.
  • Bright light is best, as they originate from the warm, bright southwest and Mexico. If given ample sunlight, they’ll last well into the new year.
  • Avoid keeping a plant too wet, they like moist but not wet. Frequency and amount of water will vary depending upon amount of sun, humidity in house and pot size.

Barry talks Thanksgiving flowers and Christmas wreaths with Fox 43 Morning News

Barry Spengler with Fox 43 Morning News' Amanda McCall.
Barry Spengler with Fox 43 Morning News’ Amanda McCall.

Before his latest appearance on Fox 43, Barry Spengler stopped at a drugstore for a bottle of hairspray.
It wasn’t an act of vanity. Rather, Barry brought it to the TV studio as a prop for his visit with Fox 43’s Amanda McCall.
She introduced Barry, Royer’s vice president of operations, by noting: “The food certainly is important, but don’t forget the Thanksgiving centerpiece.”
Barry brought two centerpieces, including a small one made in a wicker basket that looked like a turkey and a larger one to show how simple it is to convert from Thanksgiving to Christmas use.
If you’re visiting for Thanksgiving, Barry recommended loose flowers as a hostess gift.

“This always works,” he said. “It works like a champ.”

If you’re the recipient of loose flowers, Barry suggested creating a tape grid — essentially an X across the opening of your vase — to support the flowers.
As for the hairspray, it’s Barry’s not-so-secret tip for making Christmas wreaths last longer. It acts like glue to hold the wreath together and gives it a nice sheen.
“It will glue it together,” he said. “It will make (the wreath) last so much nicer. It won’t get that brown hue as fast. It will hold up so much nicer against the wind and the sun and all that.”
You can watch the full segment here:

You’re invited to our holiday open house, Nov. 29-30

There’s no need to stop at Black Friday. What are you doing the rest of the weekend?
8536xlg
Join us for our annual holiday open house. All of our stores will be open 8 a.m. to 5 p.m. Saturday and 10 a.m. to 3 p.m. Sunday.
We’ll be offering:
• 30 percent off Christmas silk arrangements
• Door prizes
• Free balloons for children both days
• Refreshments on Sunday
And through Dec. 5, all of our stores are collecting holiday cards and coloring pages for the American Red Cross’ “Holiday Mail for Heroes” program. For details, click here.
Of course, we’ll have lots of beautiful flowers, plants and giftware available, too, as we usher in the holiday season.
We hope to see you there.

Royer’s stores collecting ‘Holiday Mail for Heroes’ Nov. 17-Dec. 5

Holiday Mail for Heroes Recipients
Royer’s Flowers & Gifts and the American Red Cross are teaming up this year to deliver “Holiday Mail for Heroes.”
From Nov. 17 through Dec. 5, Royer’s stores will collect holiday cards and coloring pages that will be delivered to patients at the Lebanon VA Medical Center. Red Cross volunteers will organize the cards and tie them with ribbons for hand delivery to the veterans.
Cards may be dropped off during normal business hours.

The Red Cross, which created the national “Holiday Mail for Heroes” program, offers these guidelines for preparing cards:
• Include messages of support and thanks;
• Use generic salutations such as “Dear Service Member” as cards addressed to specific individuals can not be delivered through this program;
• Don’t include letters or inserts such as photos;
• Don’t include email or home addresses on the cards: the program is not meant to foster pen pal relationships;
• Sign your name to them;
• Refrain from choosing cards with glitter as it can aggravate health issues of ill and injured warriors.

Coloring pages are available at all Royer’s stores or can be downloaded here, courtesy of Coloring-Page.net:

 

The making of our fall catalog

Our 40-page fall catalog arrived in tens of thousands of mailboxes in October. (If you didn’t receive one, you can pick up a copy at any of our stores.)
With each of our catalogs, we change approximately 20 percent of the product lineup. Ultimately, it’s our customers who determine which arrangements stay in the lineup over the long haul.
Royer's Fall 2014 catalog
How an arrangement makes it into the menu is an exhaustive process. It’s a long way from auditioning for a role to walking the red carpet, in other words.
Weak-selling arrangements are removed, or they are redesigned to give them a more current look. Sometimes an arrangement is discontinued because its container is no longer available.
Once we know how many items are being removed, we begin developing the new items. Inspiration comes from visiting other florists; from walking through gift trade shows in Atlanta and Dallas; from visiting container suppliers to spot trends in colors and styles.
Some of the ideas come from previous holiday selections. If a Mother’s Day item sells out early, for instance, we know there is strong customer demand for it, and it could get into the lineup.
Flower growers are part of the process, too, as we constantly seek out new suppliers. They must be able to provide premium product on a consistent basis. Currently, we are testing flowers from Ethiopia.
In late May, a small team pulls together new containers, flowers and ideas in order to develop new arrangement concepts.
Value engineered
Once we have the concepts, a team of designers turns them into actual arrangements, collaborating on some items or coming up with their own interpretations on others.
We buy flowers in all varieties and colors to keep our lineup fresh and interesting for our customers and designers alike. We also want flowers that we know will be available for at least a year.
With the arrangements made, the original group reconvenes in June/July to make final selections.
The arrangements are “value engineered” to give the best value to our customers. Perhaps better-priced flowers or containers can be used without upsetting the integrity of the designs.
Finally, the approved arrangements are professionally photographed for inclusion in the catalog.
And now it’s in the hands of our customers, who will vote with their pocketbooks and ultimately determine which arrangements stay in our lineup.

Royer’s delivers Mother’s Day flower and plant tips to Fox 43

IMG_3109
Barry Spengler of Royer’s Flowers talks Mother’s Day with Fox 43’s Heather Warner.

Barry Spengler, Royer’s vice president of operations, has a simple message when it comes to Mother’s Day.
“The key,” he told Fox 43’s Heather Warner, “just don’t forget Mom. That’s bad.”
Barry offered a number of options, from one or two roses wrapped up to a mixed bouquet in a vase to porch plants such as gerbera daisies or calla lilies.
Potted plants want to be outside, he said, and require a lot of water.
“People under-water these,” he said. “They need a lot of water. I get a gallon jug, fill it all the way up. And I usually dump most of the gallon a day on it. All of the excess will run out. …
“And every once a week, I usually add the fertilizer to the jug and fill it.”
You can view the entire segment below.

How the lily became a symbol of Easter and other floral facts about the holiday

Photo: Matt H. Wade
Photo: Matt H. Wade

Numerous accounts identify her as Mrs. Thomas Sargent, a resident of Philadelphia who visited Bermuda in the 1880s. Smitten by the lilies she saw there, she brought lily bulbs home with her.
She gave some of them to a local nurseryman named William Harris, “who began growing them, forcing them into spring bloom, and selling to other florists,” writes Leonard Perry, an extension professor at the University of Vermont. “Many began buying this flower for Easter, as they do today, with it symbolizing the Resurrection.”
“Forcing” bulbs – as we described in this post about hyacinths – is the means by which light and temperature can be manipulated in order to control the rate at which a plant grows. In most parts of the United States, lilies naturally would bloom in the summer – weeks after Easter.
Some other facts about Easter lilies:

  • Flowering and green houseplants (46 percent) account for the biggest chunk of Easter/Passover floral sales. Lilies (52 percent) account for most flowering houseplant sales. (aboutflowers.com)
  • Lilies are considered highly toxic to cats. The Society of American Florists recommends keeping lilies out of the reach of cats as ingesting even small amounts of the plant can cause kidney failure. Lilies do not pose a problem for other pets or humans. (aboutflowers.com)
  • In the home, Easter lilies prefer moderately cool temperatures (recommended 60 to 65 degrees during the day, slightly cooler at night). They thrive near a window in bright, indirect natural daylight. (Texas A&M Agrilife Extension)
  • Pennsylvania is among the states that produce the most potted Easter lilies. (Texas A&M Agrilife Extension)