We’re kicking off the 2017 Royer’s Kids Club schedule with a free event on Jan. 21 in all stores.
Children ages 5 to 12 will have an opportunity to make a special “Be Mine, Valentine!” arrangement, featuring a teacup with a heart on it and a red wire stick-in heart. Participants also will receive a free balloon.
Of course, we’ll deliver roses to thousands of homes and businesses this Valentine’s Day. But we’ll reach an even bigger audience with our new television commercial.
Greg Royer, our president and CEO, worked with Len Smith of Turning Point Media to develop the 30-second spot, which we shot in January at Genesius Theatre in Reading.
“The concept of the commercial recounts that moment when sparks ignite between two people,” Len explained. “Although our scenario depicted two young, aspiring actors at the local community theatre, it could be interpreted as one’s own memories. Both the guy and girl have ‘had eyes’ for each other, but this is the first moment they have truly connected in a romantic moment.”
Setting the scenes
Len continued: “The guy has bought flowers and arranged an impromptu picnic with all the right romantic touches, candle light and, of course, roses.”
After a casting call held at the theater, we selected two actual young, aspiring actors, Hanna Weiss and Joe Swaggerty.
“Most commercials that I shoot follow a written script,” Len said. “Then the visuals typically illustrate the ideas in the audio. In this case there was no such script.”
He developed the basic idea in his “mind’s eye,” Len said, but he didn’t want to leave anything to chance or “extemporaneous “inspiration” given the need to be efficient with time and costs.
“I knew the basic flow of the action that I wanted to have happen, but felt I needed to map it our scene by scene to make sure we got everything I needed when it came time to editing,” he said.
Hence, the sketchbook.
Len, left, and Greg Royer review the photography on a laptop.
Here’s the answer to the question you might ask when you see the finished spot: How did they make it rain rose petals on the young couple? Len, a ladder and a box of rose petals.
Seeing the completed commercial
Now, put these and other scenes together and you have our commercial. Enjoy!
Love is all around at Valentine’s Day, but you never want to take matters of the heart for granted.
Our survival guide is here to help, before, during and after the holiday. And it’ll help you whether you’re giving or receiving flowers — or both.
One of the keys to a successful Valentine’s Day is not forgetting that it is Valentine’s Day. Order your flowers early and even have them delivered early. This way, you’ll be sure to stay ahead of any snowstorms, and the recipient will just have longer to enjoy the flowers.
What’s more, Royer’s offers a special incentive: Have your Valentine’s Day order delivered Feb. 12 or earlier, and the delivery will include a coupon for a free dozen-rose bunch redeemable in March.
The big national retailers will spend a lot of time and money bombarding you with their offers, but you’ll get the most bang for your bouquet when you purchase it from a local florist. Don’t take our word for it, though. Just watch this story from NBC News.
don’t let the ‘dogs’ out
Be wary of “deceptive order gatherers,” or DOGs, that often make it look like they are local florists but aren’t. They might even be located out of state. And if they sink their teeth into your order, they’ll take an unnecessary bite out of your wallet. Click here for details on why you will want to avoid them.
We’re on a mission to turn Valentine’s Day into Valentine’s Week.
No, we’re not talking about a loved one having to send you flowers for seven days in a row. Rather, we want to make sure that you get a week’s worth of enjoyment out of those beautiful fresh-cut roses you just received.
With just a little bit of effort on your part, high-quality roses from your local florist should open and last at least five days, and many times for seven days or more.
If you receive roses in a vase
They will use more water than you think, so add water pretty much daily.
If after five days or so the water is getting pretty dirty, pull the roses out, re-cut the stems and put them back in the vase with fresh water. Add a packet of floral preservative, available from your florist.
If the water is relatively clean, it is best to leave it alone as it will have some preservative left in it.
If you receive roses loose or in a box
If the roses came with tubes on the stems, remove the tubes and re-cut the stems about 1 inch from the bottom. It is best to cut at an angle, which creates more surface area for water intake.
Place the roses in a vase with water that is room temperature to a little warm.
Add floral preservative to the water; you should have received a packet with the delivery.
Only change the water if it becomes noticeably dirty.
If your roses don’t begin to open
Within a day or two, your roses should begin to open. If they don’t, remove them from the vase, re-cut the stems (at an angle), and return them to the vase.
If they still do not begin to open, re-cut the stems but this time also float the flowers in a bath of water for an hour or two to rehydrate them. Then return them to the vase. Most times, this will bring the roses around.
Keep them cool
Keep roses away from a heat source, such as a vent or direct sunlight.
When they aren’t on display, or while you’re sleeping, you can even place the roses in an unheated room or garage.
Here’s to a Happy Valentine’s Day or, better yet, Valentine’s Week.
Valentine’s Day is just around the corner, and so are your roses.
Royer’s is on site in Colombia, South America, where our flowers are being cut, processed and shipped for delivery to our Lebanon distribution center. This hands-on approach ensures the highest quality product will be in our stores and delivered to homes and businesses throughout Valentine’s Week.