and Amber Charnoff, marketing manager, Royer’s Flowers & Gifts.
From Oct. 14 through Nov. 16, all Royer’s Flowers & Gifts stores collected holiday cards and coloring pages from generous members of the public for area military veterans.
It’s a favorite annual tradition for Royer’s, which has a decade-plus affiliation with the American Red Cross “Holidays for Heroes” program.
In fact, Royer’s is the largest contributor among a list that also includes a senior-living center in Centre County, other corporate partners and school districts, said Laura Burke, executive director of the Red Cross’ central Pennsylvania chapter.
Amber Charnoff, Royer’s marketing manager, presented more than 3,000 cards and coloring pages to Burke on Nov. 20.
Next, Red Cross volunteers will review and sort the cards. They will be placed into totes destined for Veterans Administration hospitals, veteran homes and senior-living facilities within the 11-county chapter, which stretches from Centre in the north to Adams in the south.
Burke will be among the people making the deliveries in early December.
“I like to see how they’re received,” Burke said, “and it’s always met with gratitude and thanks. For people to just get a bundle of cards that have some personalized message in them, thanking them for their service, hoping they have a great holiday season, is always a meaningful thing.”
Burke said there’s a through line of support for service members and veterans from the Red Cross’ origin in 1881, in the aftermath of the Civil War, to Holidays for Heroes.
“Supporting our military community is a core of what we do as the Red Cross,” Burke said. “That carries through case work and helping veterans in distress and helping our active military on bases overseas. And also through supporting our veterans in giving them goodwill and well wishes during the holiday season. So it is a core of our mission.”
