Valentine’s Day is to the floral industry what the Super Bowl is to professional football.
But it’s not a perfect analogy because everyone wins when it comes to beautiful flowers, whether you’re on the giving or receiving team.
Our pre-game festivities are in full bloom, as evidenced by these photos from our Lebanon distribution center and central design department.
With this job, you get to spread love around and earn as much as $100 per day doing it.
Royer’s is seeking independent drivers to help us with Valentine’s Day deliveries.
Candidates must have:
For more information about driving opportunities, please contact your nearest store by clicking here.
As the Blizzard of 2016 amply demonstrated, Mother Nature has no qualms with interrupting our plans.
Fingers crossed, weather won’t mess with Valentine’s Day. But it’s best to anticipate the worst and order early.
Besides, this year Feb. 14 falls on a Sunday, so you’ll have to order early if you want to send flowers to your loved one at his or her place of work.
And let’s face it: When the recipient’s colleagues gush over the flowers you sent, it makes you look pretty good, too.
If you need more incentive, we have it by the dozen: Orders delivered Feb. 8-12 will be accompanied by a coupon redeemable for one-dozen rose bouquet. The coupon is valid any time in March.
Each of our two primary charitable endeavors — the Royer’s Stems Hunger food drive and Bouquets for Books children’s book drive — will expand to two weeks beginning this year.
They have been one-week events until now.
“Even with the tremendous success of these efforts, we think the potential exists to generate even more community involvement,” said Greg Royer, president and CEO of family-owned Royer’s.
“People are busy, and it takes some effort to shop for food or books and drop them off at our stores. We want to make sure there’s enough time for them to do that, because the need certainly is great.”
This year, Royer’s Stems Hunger will run from June 18 through July 2; Bouquets for Books will be Oct. 22 through Nov 5.
Royer’s Stems Hunger, which benefits the Central Pennsylvania Food Bank and the Greater Berks Food Bank, has collected nearly five tons of nonperishable food.
Bouquets for Books has collected more than 15,000 new children’s books for area public libraries in its first 10 years.
Kate Carver is assistant manager of our Harrisburg East store, but on this January Sunday she was filling in at Royer’s sister store, Stephenson’s Flowers & Gifts on Jonestown Road near Harrisburg.
As sometimes happens on Sundays, the store was quiet for a spell until two customers came in, one after the other.
The man, in his 30s, told Kate of his impending military deployment. That night, there was to be a going-away party in his honor. He wanted flowers for the family he would be leaving behind: his wife, 5-year-old daughter, and 2-year-old son.
He was emotional, Kate said. He wasn’t crying, but he was nervous and there was a catch in his voice. He had been overseas before but not since his children had been born.
“He said, ‘It’s definitely feeling different,’ ” Kate said. He said he could not say where he was headed this time.
Meanwhile, the other customer, a woman, browsed while Kate and the man talked. Kate said she would be with the woman shortly, but the woman betrayed no impatience.
The man settled on a mixed bouquet for his wife, a rose with filler and a bow for his daughter, and a Gerbera daisy for his son. He added smiling stick-in balloons for each of the children.
The woman had overheard the conversation. As Kate began to ring up the man’s order, the woman rushed over to the counter.
“I’d like to take care of that,” the woman said.
No, no, no, the man said. That isn’t necessary.
Please, it’s the least I can do for your service, the woman insisted.
The man, the woman, and Kate teared up. The man and the woman hugged.
The man gathered up his flowers and headed out. Kate sensed that he was on the verge of breaking down with emotion.
The next day, Kate sent the woman a bouquet of tulips.
“It was one of those moments that I wanted to thank her for creating that moment,” Kate said.
Into each life, some rain – and snow – must fall.
And with plenty of snow in the forecast for this weekend, we’re playing it safe and moving our Royer’s Kids Club event to Jan. 30.
If you already had reserved a spot at 10 a.m. or 2 p.m., your registration automatically will move to Jan. 30. Only if you can’t join us on the new date do we ask you to call your local store to cancel your registration.
Otherwise, we look forward to kicking off the 2016 kids club schedule and making Valentine’s Day arrangements with you on Jan. 30.
Royer’s Kids Club is returning with five free events in 2016, giving children ages 5 through 12 the opportunity to make floral projects and play an important role in our biggest charitable events.
Kids club events always take place on Saturdays in all of our stores, with time slots available at 10 a.m. and 2 p.m.
This year’s schedule and themes:
Jan. 23: Valentine’s Day
March 12: St. Patrick’s Day
June 18: Royer’s Stems Hunger food drive
Aug. 20: Back to school
Oct. 29: Bouquets for Books children’s book drive/Halloween
The best way to stay connected with kids club activities is to become a registered member. It’s free and takes only a few minutes to complete the process.
You can start by clicking here.
We look forward to another fun, fulfilling year of activities!
We’re asking participants to put their hearts into our free Royer’s Kids Club event on Jan. 23.
Children ages 5 to 12 will have an opportunity to create a Valentine’s Day arrangement. Participants also will receive a free balloon.
Time slots are available at 10 a.m. and 2 p.m. Registration is required by calling your nearest Royer’s store.
This is the first of five kids clubs events planned in 2016.
What was an Allentown-based TV news station that has a Berks County edition doing at Royer’s corporate complex in Lebanon?
Seeing how merry is made, that’s what.
WFMZ-TV’s 69 News sent reporter Karin Mallett and photographer Patrick Manwiller to Royer’s as part of the station’s weekly “One Tank Trip” series.
Tom Royer, one of Royer’s third-generation family owners, showed his guests the Lebanon operations, which include the company’s flagship store, distribution center, greenhouses, and central design department.
“Like Santa’s workshop,” Mallett said in her story’s introduction, describing central design, “but in lieu of toys, flowers. Lots of them. About 20,000 poinsettias will go out for the holiday.”
You can view the story here:
Thanks to everyone who contributed cards and coloring pages for active military and veterans as part of the American Red Cross’ “Holiday Mail for Heroes” program.
From Nov. 11-25, we invited the public to drop off the cards and coloring pages at any Royer’s store. The donated items are destined for military installations, VFWs, American Legions, the Lebanon VA and retirement homes in 22 counties in central Pennsylvania.
The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. Last year in central Pennsylvania, the Red Cross assisted close to 4,000 people affected by more than 400 local disasters.
Photo, from left, Dena Eberhart, human resources manager, Royer’s, and Kathy Doran, regional service to the armed forces director, American Red Cross.