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To get the best value, buy from a local florist instead of a wire service

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There are lots of statistics out there about the economic benefits of buying local. When you buy from locally owned stores, the money stays in your community and puts your neighbors to work.

It’s true whether you spend your money at a local restaurant, hardware store or florist.

Speaking of flowers, buying directly from a local florist rather than through a national wire service such as FTD (which last year bought ProFlowers) or Teleflora can put money back in your pocket, too.

That’s because the wire services are middlemen, adding another layer of charges that consumers pay for without realizing any added value in return. The wire services are marketing companies that hand orders over to local florists, who make the arrangements and deliver them to your home or office.

CNN Money, in a story timed to Valentine’s Day 2013, noted how FTD had advertised a glass vase with roses and mini-carnations for $44.99. However, to send that arrangement to Reno, Nev., FTD’s service charge bumped to price to $65.

By comparison, that same arrangement ordered directly from a Reno florist: $53.

“If all orders came in this way, our business would not be sustainable,” the florist said.

Of course, this begs the question of why they stick with the wire services if florists have trouble making money on incoming orders.

Greg Royer, president and CEO of Royer’s, said that FTD and Teleflora are generally well regarded; they have been in business since 1910 and 1934, respectively.

“We also want to be able to send orders to other florists, so accepting orders via the wire services is only fair play,” he said.

However, he noted that from a consumer perspective, it’s a better deal to work with a local florist. You’ll be dealing with the same people who are going to arrange and deliver your flowers.

And you’ll avoid the added fees associated with the wire services.

Photos from another egg-cellent kids club event

Things really got hopping at our March 14 Royer’s Kids Club event, as evidenced by these photos from our West York store.

We had a great turnout as the kids made carnation Easter bunnies.

We certainly had a terrific time, and we look forward to more fun down the bunny trail as we have three more kids club events this year:

  • June 20: Help us kick off our annual food drive, “Royer’s Stems Hunger,” and enter our kids club birthday card design contest.
  • Aug. 22: Summer vacation is coming to an end, so we’re going to help ease you back to school.
  • Oct. 31: It’s Halloween, so be sure to wear your costume as we celebrate the holiday and kick off our annual “Bouquets for Books” children’s book drive to benefit area public libraries.

We’ll share more details closer to each event, of course.

In the meantime, we wish you and your family a Happy Easter!

Leola deliveries uninterrupted by store closing

It was a difficult decision, but we closed our Leola store on Feb. 15 as a result of declining foot traffic at The Meadowbrook shopping center.

Leola remains an important market for Royer’s. Deliveries to Leola are now being handled out of our Ephrata and Lancaster North stores. Leola’s phone number, 717-656-2911, remains active and rings to Ephrata.

Greg Royer, president and CEO, noted that Leola’s five employees transferred to other Royer’s stores. Store manager Tonya Leonard has assumed the same role in Shillington, Berks County; assistant manager Christina Sweigart is now a designer at Lancaster North.

“We’re working diligently to ensure that our Leola customers continue to receive the high-quality service to which they were accustomed,” Royer said. “We value them and hope they will continue to entrust us with serving all of their floral needs.”

 

 

 

See you March 1 at free ‘Best of Lancaster’ wedding planning event

We hope to see you March 1 when we participate in Brent L. Miller Jewelers & Goldsmiths’ free “Best of Lancaster” wedding planning event.

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Gregory Royer from our Lancaster West store will be on hand for the event, which runs from 11 a.m. to 1 p.m. at 1610 Manheim Pike, Lancaster.

Everyone who attends will be eligible to win prizes valued at more than $5,000 from the participating businesses. Royer’s will be giving away a bridal bouquet valued at $125.

For more information, visit www.brentlmiller.com/weddingshow.

Of course, the Royer’s team is always eager to assist with your wedding needs. You’ll find lots of great resources here.

 

Put our free March 14 kids club event in your Easter basket

Easter fun is just a hop, skip and jump away for Royer’s Kids Club participants.

Kids Club Spring 2015 #2

On March 14, children ages 5 to 12 will have an opportunity to create a carnation bunny, complete with greens, an egg-and-ribbon stick-in, and pipe cleaners (for ears).

Participants also will receive a balloon.

Time slots are available at 10 a.m., 2 p.m. and 3 p.m. at all of our 16 stores in Berks, Cumberland, Dauphin, Lancaster, Lebanon and York counties.

Admission is free but registration is required by calling your nearest store.

Click here for locations and contact information.

Petals to the metal: gearing up for Valentine’s Day

To make a sports analogy, Valentine’s Day is a florist’s version of football’s Super Bowl.

So consider what you are seeing in these photos — taken at our distribution center and central design department in Lebanon — as our pre-game show.

Kickoff is five days away.

The making of our Valentine’s Day TV commercial

Of course, we’ll deliver roses to thousands of homes and businesses this Valentine’s Day. But we’ll reach an even bigger audience with our new television commercial.

Greg Royer, our president and CEO, worked with Len Smith of Turning Point Media to develop the 30-second spot, which we shot in January at Genesius Theatre in Reading.

“The concept of the commercial recounts that moment when sparks ignite between two people,” Len explained. “Although our scenario depicted two young, aspiring actors at the local community theatre, it could be interpreted as one’s own memories. Both the guy and girl have ‘had eyes’ for each other, but this is the first moment they have truly connected in a romantic moment.”

Setting the scenes

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Len continued: “The guy has bought flowers and arranged an impromptu picnic with all the right romantic touches, candle light and, of course, roses.”

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After a casting call held at the theater, we selected two actual young, aspiring actors, Hanna Weiss and Joe Swaggerty.

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“Most commercials that I shoot follow a written script,” Len said. “Then the visuals typically illustrate the ideas in the audio. In this case there was no such script.”

He developed the basic idea in his “mind’s eye,” Len said, but he didn’t want to leave anything to chance or “extemporaneous “inspiration” given the need to be efficient with time and costs.

“I knew the basic flow of the action that I wanted to have happen, but felt I needed to map it our scene by scene to make sure we got everything I needed when it came time to editing,” he said.

Hence, the sketchbook.
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Len, left, and Greg Royer review the photography on a laptop.

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Here’s the answer to the question you might ask when you see the finished spot: How did they make it rain rose petals on the young couple? Len, a ladder and a box of rose petals.

Seeing the completed commercial

Now, put these and other scenes together and you have our commercial. Enjoy!

Valentine’s Day survival guide: 5 tips

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A local florist will give you the best value for your money, according to NBC News.

 

Love is all around at Valentine’s Day, but you never want to take matters of the heart for granted.

Our survival guide is here to help, before, during and after the holiday. And it’ll help you whether you’re giving or receiving flowers — or both.

SHOP EARLY

One of the keys to a successful Valentine’s Day is not forgetting that it is Valentine’s Day. Order your flowers early and even have them delivered early. This way, you’ll be sure to stay ahead of any snowstorms, and the recipient will just have longer to enjoy the flowers.

What’s more, Royer’s offers a special incentive: Have your Valentine’s Day order delivered Feb. 12 or earlier, and the delivery will include a coupon for a free dozen-rose bunch redeemable in March.

SHOP LOCALLY

The big national retailers will spend a lot of time and money bombarding you with their offers, but you’ll get the most bang for your bouquet when you purchase it from a local florist. Don’t take our word for it, though. Just watch this story from NBC News.

don’t let the ‘dogs’ out

Be wary of “deceptive order gatherers,” or DOGs, that often make it look like they are local florists but aren’t. They might even be located out of state. And if they sink their teeth into your order, they’ll take an unnecessary bite out of your wallet. Click here for details on why you will want to avoid them.

PICK YOUR PRICE POINTS

It’s the thought that counts, so you don’t have to spend a lot to show that you care about someone. In this Fox 43 Morning News appearance, we offer five options for below $50. 

handle with care

Given proper amounts of water and cool-enough temperatures, high-quality roses from a local florist can last a week or longer. Just follow these easy steps. 

With these tips, you’re not just going to survive Valentine’s Day, but you’re going to thrive.

And what’s not to love about that?

How to care for fresh-cut roses

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We’re on a mission to turn Valentine’s Day into Valentine’s Week.

No, we’re not talking about a loved one having to send you flowers for seven days in a row. Rather, we want to make sure that you get a week’s worth of enjoyment out of those beautiful fresh-cut roses you just received.

With just a little bit of effort on your part, high-quality roses from your local florist should open and last at least five days, and many times for seven days or more.

If you receive roses in a vase

  • They will use more water than you think, so add water pretty much daily.
  • If after five days or so the water is getting pretty dirty, pull the roses out, re-cut the stems and put them back in the vase with fresh water. Add a packet of floral preservative, available from your florist.
  • If the water is relatively clean, it is best to leave it alone as it will have some preservative left in it.

If you receive roses loose or in a box

  • If the roses came with tubes on the stems, remove the tubes and re-cut the stems about 1 inch from the bottom. It is best to cut at an angle, which creates more surface area for water intake.
  • Place the roses in a vase with water that is room temperature to a little warm.
  • Add floral preservative to the water; you should have received a packet with the delivery.
  • Only change the water if it becomes noticeably dirty.

If your roses don’t begin to open

  • Within a day or two, your roses should begin to open. If they don’t, remove them from the vase, re-cut the stems (at an angle), and return them to the vase.
  • If they still do not begin to open, re-cut the stems but this time also float the flowers in a bath of water for an hour or two to rehydrate them. Then return them to the vase. Most times, this will bring the roses around.

Keep them cool

  • Keep roses away from a heat source, such as a vent or direct sunlight.
  • When they aren’t on display, or while you’re sleeping, you can even place the roses in an unheated room or garage.

Here’s to a Happy Valentine’s Day or, better yet, Valentine’s Week.

We’re in South America getting your Valentine’s Day flowers

Valentine’s Day is just around the corner, and so are your roses.

Royer’s is on site in Colombia, South America, where our flowers are being cut, processed and shipped for delivery to our Lebanon distribution center. This hands-on approach ensures the highest quality product will be in our stores and delivered to homes and businesses throughout Valentine’s Week.