See you March 1 at free ‘Best of Lancaster’ wedding planning event

We hope to see you March 1 when we participate in Brent L. Miller Jewelers & Goldsmiths’ free “Best of Lancaster” wedding planning event.


Gregory Royer from our Lancaster West store will be on hand for the event, which runs from 11 a.m. to 1 p.m. at 1610 Manheim Pike, Lancaster.

Everyone who attends will be eligible to win prizes valued at more than $5,000 from the participating businesses. Royer’s will be giving away a bridal bouquet valued at $125.

For more information, visit

Of course, the Royer’s team is always eager to assist with your wedding needs. You’ll find lots of great resources here.


Put our free March 14 kids club event in your Easter basket

Easter fun is just a hop, skip and jump away for Royer’s Kids Club participants.

Kids Club Spring 2015 #2

On March 14, children ages 5 to 12 will have an opportunity to create a carnation bunny, complete with greens, an egg-and-ribbon stick-in, and pipe cleaners (for ears).

Participants also will receive a balloon.

Time slots are available at 10 a.m., 2 p.m. and 3 p.m. at all of our 16 stores in Berks, Cumberland, Dauphin, Lancaster, Lebanon and York counties.

Admission is free but registration is required by calling your nearest store.

Click here for locations and contact information.

Petals to the metal: gearing up for Valentine’s Day

To make a sports analogy, Valentine’s Day is a florist’s version of football’s Super Bowl.

So consider what you are seeing in these photos — taken at our distribution center and central design department in Lebanon — as our pre-game show.

Kickoff is five days away.

The making of our Valentine’s Day TV commercial

Of course, we’ll deliver roses to thousands of homes and businesses this Valentine’s Day. But we’ll reach an even bigger audience with our new television commercial.

Greg Royer, our president and CEO, worked with Len Smith of Turning Point Media to develop the 30-second spot, which we shot in January at Genesius Theatre in Reading.

“The concept of the commercial recounts that moment when sparks ignite between two people,” Len explained. “Although our scenario depicted two young, aspiring actors at the local community theatre, it could be interpreted as one’s own memories. Both the guy and girl have ‘had eyes’ for each other, but this is the first moment they have truly connected in a romantic moment.”

Setting the scenes


Len continued: “The guy has bought flowers and arranged an impromptu picnic with all the right romantic touches, candle light and, of course, roses.”


After a casting call held at the theater, we selected two actual young, aspiring actors, Hanna Weiss and Joe Swaggerty.


“Most commercials that I shoot follow a written script,” Len said. “Then the visuals typically illustrate the ideas in the audio. In this case there was no such script.”

He developed the basic idea in his “mind’s eye,” Len said, but he didn’t want to leave anything to chance or “extemporaneous “inspiration” given the need to be efficient with time and costs.

“I knew the basic flow of the action that I wanted to have happen, but felt I needed to map it our scene by scene to make sure we got everything I needed when it came time to editing,” he said.

Hence, the sketchbook.

Len, left, and Greg Royer review the photography on a laptop.


Here’s the answer to the question you might ask when you see the finished spot: How did they make it rain rose petals on the young couple? Len, a ladder and a box of rose petals.

Seeing the completed commercial

Now, put these and other scenes together and you have our commercial. Enjoy!

Valentine’s Day survival guide: 5 tips


A local florist will give you the best value for your money, according to NBC News.


Love is all around at Valentine’s Day, but you never want to take matters of the heart for granted.

Our survival guide is here to help, before, during and after the holiday. And it’ll help you whether you’re giving or receiving flowers — or both.


One of the keys to a successful Valentine’s Day is not forgetting that it is Valentine’s Day. Order your flowers early and even have them delivered early. This way, you’ll be sure to stay ahead of any snowstorms, and the recipient will just have longer to enjoy the flowers.

What’s more, Royer’s offers a special incentive: Have your Valentine’s Day order delivered Feb. 12 or earlier, and the delivery will include a coupon for a free dozen-rose bunch redeemable in March.


The big national retailers will spend a lot of time and money bombarding you with their offers, but you’ll get the most bang for your bouquet when you purchase it from a local florist. Don’t take our word for it, though. Just watch this story from NBC News.

don’t let the ‘dogs’ out

Be wary of “deceptive order gatherers,” or DOGs, that often make it look like they are local florists but aren’t. They might even be located out of state. And if they sink their teeth into your order, they’ll take an unnecessary bite out of your wallet. Click here for details on why you will want to avoid them.


It’s the thought that counts, so you don’t have to spend a lot to show that you care about someone. In this Fox 43 Morning News appearance, we offer five options for below $50. 

handle with care

Given proper amounts of water and cool-enough temperatures, high-quality roses from a local florist can last a week or longer. Just follow these easy steps. 

With these tips, you’re not just going to survive Valentine’s Day, but you’re going to thrive.

And what’s not to love about that?

How to care for fresh-cut roses


We’re on a mission to turn Valentine’s Day into Valentine’s Week.

No, we’re not talking about a loved one having to send you flowers for seven days in a row. Rather, we want to make sure that you get a week’s worth of enjoyment out of those beautiful fresh-cut roses you just received.

With just a little bit of effort on your part, high-quality roses from your local florist should open and last at least five days, and many times for seven days or more.

If you receive roses in a vase

  • They will use more water than you think, so add water pretty much daily.
  • If after five days or so the water is getting pretty dirty, pull the roses out, re-cut the stems and put them back in the vase with fresh water. Add a packet of floral preservative, available from your florist.
  • If the water is relatively clean, it is best to leave it alone as it will have some preservative left in it.

If you receive roses loose or in a box

  • If the roses came with tubes on the stems, remove the tubes and re-cut the stems about 1 inch from the bottom. It is best to cut at an angle, which creates more surface area for water intake.
  • Place the roses in a vase with water that is room temperature to a little warm.
  • Add floral preservative to the water; you should have received a packet with the delivery.
  • Only change the water if it becomes noticeably dirty.

If your roses don’t begin to open

  • Within a day or two, your roses should begin to open. If they don’t, remove them from the vase, re-cut the stems (at an angle), and return them to the vase.
  • If they still do not begin to open, re-cut the stems but this time also float the flowers in a bath of water for an hour or two to rehydrate them. Then return them to the vase. Most times, this will bring the roses around.

Keep them cool

  • Keep roses away from a heat source, such as a vent or direct sunlight.
  • When they aren’t on display, or while you’re sleeping, you can even place the roses in an unheated room or garage.

Here’s to a Happy Valentine’s Day or, better yet, Valentine’s Week.

We’re in South America getting your Valentine’s Day flowers

Valentine’s Day is just around the corner, and so are your roses.

Royer’s is on site in Colombia, South America, where our flowers are being cut, processed and shipped for delivery to our Lebanon distribution center. This hands-on approach ensures the highest quality product will be in our stores and delivered to homes and businesses throughout Valentine’s Week.

Thanks for coming; we’ll see you at the next kids club event on March 14

Thanks to everyone who joined us on Jan. 17 as we kicked off the 2015 Royer’s Kids Club schedule.

The first event comes at a particularly good time, bringing color back into our lives in the middle of winter. Spring and warmer temperatures aren’t that far away after all!

We look forward to seeing you at the next free kids club event on March 14. Click here for the full schedule.

Royer’s Kids Club announces 2015 event schedule

Another new year of fun, free Royer’s Kids Club events is upon us.

The kids club is open to children ages 5 to 12, with the events held in each of our stores, usually at 10 a.m., 2 p.m. and 3 p.m.


The 2015 schedule

  • Jan. 17: There are many more weeks of winter to come, but we’re turning our attention to spring.
  • March 14: Our Easter event is just a hop, skip and jump away.
  • June 20: Help us kick off our annual food drive, “Royer’s Stems Hunger,” and enter our kids club birthday card design contest.
  • Aug. 22: Summer vacation is coming to an end, so we’re going to help ease you back to school.
  • Oct. 31: It’s Halloween, so be sure to wear your costume as we celebrate the holiday and kick off our annual “Bouquets for Books” children’s book drive to benefit area public libraries.

Kids club registration is free and may be completed by clicking here or by visiting any of our stores. Membership benefits include a membership card, website activities, an e-mail newsletter, giveaways, contests, and, of course, our events.

Jan. 17 kids club event kicks off 2015 schedule

Jan 2015 Kids Club

There are many more weeks of winter to come, but we’re turning our attention to spring with the first Royer’s Kids Club event of 2015.

On Jan. 17, children ages 5 to 12 will have an opportunity to make a vase arrangement featuring carnations and daisies, similar to the ones above. Participants in this fun, free event also will receive a balloon to bring home along with their floral creations.

Time slots are available at 10 a.m., 2 p.m. and 3 p.m. at each of our stores in Berks, Cumberland, Dauphin, Lancaster, Lebanon and York counties.

Registration is required by calling your nearest store; click here for locations and contact information.