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Royer’s food drive back for fifth year, June 20-27

Look for barrels like these in all of our stores.

Look for barrels like these in all of our stores.

Royer’s Stems Hunger, our annual food drive, will return June 20-27 to benefit the Central Pennsylvania Food Bank and the Greater Berks Food Bank.

Customers who donate a non-perishable food item during the event will receive a free carnation, up to six flowers per family per visit.

The food drive will be the theme of our June 20 Royer’s Kids Club event; more details to come on that in the days ahead.

Our friends at Drayer Physical Therapy Institute will be helping us again this year, collecting food at the company’s outpatient physical therapy centers in Camp Hill, Carlisle, Colonial Park, Enola, Harrisburg and Mechanicsburg.

M is for Mother’s Day and a morning on abc27

Karissa Shatzer of abc27 is live with Barry Spengler, Royer's vice president of operations, at our Camp Hill store.

Karissa Shatzer of abc27 is live with Barry Spengler, Royer’s vice president of operations.

Having completed three live segments and starting her fourth, abc27’s Karissa Shatzer knew a lot more about Mother’s Day flower options than when she began.

What she didn’t know was which one(s) she liked best.

“Well, after this, it might be even harder to choose because there’s so much here,” she told viewers.

Shatzer interviewed Barry Spengler, Royer’s vice president of operations, at our Camp Hill store on May 4, 2015.

Among the options Barry offered:

  • Silk arrangements, which are good for people who suffer from allergies;
  • Cut-flower arrangement, already made, for $15 to $30;
  • Dendrobium orchids, which are popular for proms, too;
  • Rose bunch, which Mom can design and arrange;
  • Gerbera daisies.

“That’s a really popular flower,” Barry said. “We sell an awful lot of Gerbera daisies.”

You can see more suggestions by watching the entire segment:

Mother’s Day: making of our Traditions Basket

It takes a variety of flowers and many hands to create our Traditions Basket.

In fact, Royer’s team members working in our central design department in Lebanon handcrafted hundreds of the baskets in the days leading up to Mother’s Day.

The baskets comprise Baker Fern, pink mini carnations, red carnations, daisy pompons (lavender, yellow and white), alstroemeria, gypsophilia (baby’s breath), and a bow.

You can follow the design process in the slideshow below; to order a Traditions Basket, click here.

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Administrative professionals loyal, social media savvy: survey

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When bosses want to tweet, they only need to turn to their administrative assistants for help.

Some 84.3 percent of administrative professionals are social media savvy and are generally more tech-savvy than their bosses, according to Staples’ fourth annual survey tied to Administrative Professionals Day on April 22.

Among other survey highlights:

  • Admins also rated higher than bosses when it comes to creative problem solving, sense of humor, being a team player, and likelihood of being described as a friend.
  • Nearly 46 percent of admins have been with their companies for six or more years.
  • When admins were asked who they would most enjoy as their boss, historical figures topped the list in the United States. Movie stars were preferred by their Canadian counterparts.

Meanwhile, nearly eight out of 10 survey participants said their company does a good job of making administrative assistants feel appreciated. April 22 provides another opportunity.

 

 

Royer’s Kids Club spring reading list

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Every November, Royer’s holds a weeklong children’s-book drive to benefit area public libraries. To encourage the reading habit, we include a reading list in each quarterly issue of our Royer’s Kids Club newsletter, Buds.

Many baby animals arrive in spring, which is the focus of our latest reading list, courtesy of Heather Smith, youth services librarian at ELANCO Library in Lancaster County:

“Little White Rabbit” by Kevin Henkes
This story about a bunny exploring a garden in the springtime is a perfect read-aloud.

“Smick!” by Doreen Cronin
Can a big dog be friends with a little chick? Find out in the newest book by the author of “Click, Clack, Moo: Cows that Type.”

“Animal Babies” by Harry McNaught
Readers will learn the names of 20 different baby animals in this beautifully illustrated classic.

“Deep in the Swamp” by Donna M. Bateman
This counting book features animal families that live in the Okefenokee Swamp.

“I Hatched!” by Jill Esbaum
A baby killdeer chick pecks its way out of its shell and discovers a wondrous world.

“Charlotte’s Web” by E.B. White
Older children will love reading about a baby pig who starts out as the runt of the litter but grows up to become friends with a savvy spider.

The Royer’s Kids Club is free to children ages 5 to 12. Membership benefits include a membership card, Web site activities, giveaways, contests, member-only events and the Buds newsletter. Click here to register.

Fox 43: spring and Easter flowers

Fox 43 Morning News' Amy Lutz and Royer's Barry Spengler.

Fox 43 Morning News’ Amy Lutz and Royer’s Barry Spengler.

It was another egg-cellent visit to Fox 43 Morning News for Barry Spengler, our vice president of operations. He joined host Amy Lutz to discuss spring and Easter flowers and plants.

“Winter’s kind of getting out of the way,” Barry said, “and let’s get some spring.”

Among the highlights:

  • With hyacinth and tulips, the plants sometimes are immature when you get them. Just give them three to five days to develop. “Don’t be afraid of them,” Barry said, “… you’ll see them open up in the home. So just be patient.”
  • Unlike in the fall, a mum this time of year is not a hardy mum. “So enjoy it inside, you can put it on your porch for the summer,” Barry said. “But don’t put it in the ground, it will die for next year.”
  • Easter lilies and calla lilies offer a nice fragrance and can be planted outside but should be kept in a protected area, such as near your home.
  • With bulb plants, once their blooms are “shot,” let the foliage die back into the bulb. This will provide nutrients that will strengthen the bulb. “Over the summer, you can just let that dry in the pot, plant it in the fall, and you’ll see them next year,” Barry said.

Here’s the entire segment:

Signs of the season

To get the best value, buy from a local florist instead of a wire service

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There are lots of statistics out there about the economic benefits of buying local. When you buy from locally owned stores, the money stays in your community and puts your neighbors to work.

It’s true whether you spend your money at a local restaurant, hardware store or florist.

Speaking of flowers, buying directly from a local florist rather than through a national wire service such as FTD (which last year bought ProFlowers) or Teleflora can put money back in your pocket, too.

That’s because the wire services are middlemen, adding another layer of charges that consumers pay for without realizing any added value in return. The wire services are marketing companies that hand orders over to local florists, who make the arrangements and deliver them to your home or office.

CNN Money, in a story timed to Valentine’s Day 2013, noted how FTD had advertised a glass vase with roses and mini-carnations for $44.99. However, to send that arrangement to Reno, Nev., FTD’s service charge bumped to price to $65.

By comparison, that same arrangement ordered directly from a Reno florist: $53.

“If all orders came in this way, our business would not be sustainable,” the florist said.

Of course, this begs the question of why they stick with the wire services if florists have trouble making money on incoming orders.

Greg Royer, president and CEO of Royer’s, said that FTD and Teleflora are generally well regarded; they have been in business since 1910 and 1934, respectively.

“We also want to be able to send orders to other florists, so accepting orders via the wire services is only fair play,” he said.

However, he noted that from a consumer perspective, it’s a better deal to work with a local florist. You’ll be dealing with the same people who are going to arrange and deliver your flowers.

And you’ll avoid the added fees associated with the wire services.

Photos from another egg-cellent kids club event

Things really got hopping at our March 14 Royer’s Kids Club event, as evidenced by these photos from our West York store.

We had a great turnout as the kids made carnation Easter bunnies.

We certainly had a terrific time, and we look forward to more fun down the bunny trail as we have three more kids club events this year:

  • June 20: Help us kick off our annual food drive, “Royer’s Stems Hunger,” and enter our kids club birthday card design contest.
  • Aug. 22: Summer vacation is coming to an end, so we’re going to help ease you back to school.
  • Oct. 31: It’s Halloween, so be sure to wear your costume as we celebrate the holiday and kick off our annual “Bouquets for Books” children’s book drive to benefit area public libraries.

We’ll share more details closer to each event, of course.

In the meantime, we wish you and your family a Happy Easter!

Leola deliveries uninterrupted by store closing

It was a difficult decision, but we closed our Leola store on Feb. 15 as a result of declining foot traffic at The Meadowbrook shopping center.

Leola remains an important market for Royer’s. Deliveries to Leola are now being handled out of our Ephrata and Lancaster North stores. Leola’s phone number, 717-656-2911, remains active and rings to Ephrata.

Greg Royer, president and CEO, noted that Leola’s five employees transferred to other Royer’s stores. Store manager Tonya Leonard has assumed the same role in Shillington, Berks County; assistant manager Christina Sweigart is now a designer at Lancaster North.

“We’re working diligently to ensure that our Leola customers continue to receive the high-quality service to which they were accustomed,” Royer said. “We value them and hope they will continue to entrust us with serving all of their floral needs.”