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Our annual rose sale returns May 16-June 16

Roses are most closely associated with Valentine’s Day, but they are available year-round.

They’re a particularly good value in June thanks to the natural rose growing cycle, as evidenced by Royer’s annual rose sale, which coincides with National Rose Month in June.

This year’s sale runs May 16-June 16 with specials including:

  • Three roses added to any arrangement for $4;
  • One-dozen loose red, yellow, pink or rainbow roses for $15.99;
  • Two-dozen premium rose arrangement for $69.99 (normally $89.99).

A rose farm typically harvests its crop every six to eight weeks: conveniently, after the Valentine’s Day harvest comes the one for Mother’s Day. But while there’s another big crop of roses in late spring, there is not a corresponding holiday to absorb all those flowers.

Our rose sale taps into that abundant availability, which makes roses less expensive for us and, by extension, for you, our customers.

Up until the 1970s, Royer’s grew its own roses (and many other flowers) in greenhouses at our headquarters in Lebanon. But when the oil embargo hit and the price of crude oil spiked, it became cost prohibitive to operate those greenhouses.

By contrast, Bogota, Colombia, sits on a plateau, giving it year-round fall temperatures that are ideal for growing flowers.

But we leave nothing to chance. For more than 30 years, Royer’s has made at least annual trips to South America to visit the farms that provide our roses and other flowers. In fact, Royer’s may be the only local florist in the United States that visits South America in this fashion.

As we noted in this blog post, which described the efforts of Tom Royer, who is one of the Royer’s family owners: “By visiting the farms, Tom can inspect the latest crop in the field. He makes sure that the farms cut the flowers at the right maturity. He always carries his measuring tool to ensure that he’s getting the right length and head sizes for the flowers that Royer’s buys.”

Royer’s primary rose variety is called Freedom, which makes a big impression with its deep color, size (flowers range from 5 to 7 centimeters across), and long vase life.

No matter the variety, roses have similar characteristics. However, care requirements can differ whether the roses arrive in a vase, loose or in a box, as these care tips explain.

Of course, with our annual rose sale, it’s a great time to give roses as a gift to someone else or to treat yourself.

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