We have some exciting news to share with you about our wedding plans.
Not a specific wedding, mind you, but rather the new wedding styles and flowers that we’re working to offer brides and grooms.
If you’ve followed this blog, you know about the extra effort – namely, regular trips to South America – we make to ensure the highest-quality flowers for our customers.
Similarly, earlier this year we sent several Royer’s representatives to a wedding design conference offered by floral wholesaler Florabundance Inc. The event, called “Inspirational Design Days,” took place on Dos Pueblos Ranch, overlooking the Pacific Ocean near Santa Barbara, Calif.
Cheryl Brill, Royer’s vice president of retail operations, was joined on the trip by Holly Newpower and Jennifer Stout, Royer’s store managers at Camp Hill and Shillington, respectively.
The experience gave them an opportunity to work with beautiful product that they typically don’t handle, Cheryl said, and to design in a natural, unconstructed way without concern for budgets, costs or recipes.
The participants designed wedding bouquets; beachside ceremony decorations; and a 30-foot-long centerpiece comprising mossy birch branches, strands of ivy gathered in the adjoining woods, and small vintage vases filled with groupings of garden roses, tulips, cut hyacinths, clematis, accented with candelabra and votive candles.
It was akin to a spa day for florists – or what Cheryl called a “guiltless playground.”
As a next step, we’re training our wedding consultants on the flowers and styles exhibited at the Florabundance seminar. We’re also redesigning the wedding content on royers.com.
Our intent is to provide more options for our wedding-planning customers.
“We must serve our more traditional customers as we always have,” Cheryl said, “while still keeping abreast of the newest trends in the industry. Inspirational Design Days was a great opportunity to do just that.”