Family-owned Royer’s Flowers & Gifts has been a local florist for more than 80 years, with a commitment to delivering farm-fresh flowers and top-notch customer service.
That won’t ever change.
But that’s not stopping Royer’s from offering its local touch and original designs to a national audience.
Royer’s has introduced 12 new arrangements that can be shipped from its Lebanon, Pa., headquarters to anywhere in the continental United States for $9.99.
The arrangements, ranging in price from $44.99 to $74.99, require no arranging on the part of the recipient.
“Whether they’re shipping to Maine or California, North Dakota or Oklahoma, these arrangements will arrive looking like they came from the local florist,” said Tom Royer, the third-generation CEO. “And they are – the local florist in Lebanon, Pa.”
He noted that unlike some other online florists, Royer’s has no hidden fees or add-on costs.
“It’s just the stated price of the arrangement, which includes a glass vase, and the $9.99 FedEx delivery charge,” Tom said.
‘Fresher than local florists can provide’
Royer’s has offered a limited direct-ship program for years, but the new arrangements are more elaborate and more than double the number of options available to customers.
The arrangements are hand-crafted in our Lebanon store and packed and shipped by our central design department, which supplies fresh arrangements to our 16 stores in Berks, Cumberland, Dauphin, Franklin, Lancaster, Lebanon and York counties.
“With the efficiency of our supply chain, central design department and shipping operation, we can deliver flowers all over the United States that are even fresher than what most local florists can provide in their own markets,” Tom said.
Tom and Geoff Royer, vice president of central operations, make regular trips to South American flower farms to check on the quality of the product they are buying. In the run-up to Valentine’s Day, they will inspect roses in the field that within two weeks are being delivered to customers in central Pennsylvania.
“We’ve developed an incredibly nimble operation in the eight-plus decades since my grandmother started growing and selling African violets to factory workers in Lebanon,” Tom said. “Now our customers have a more robust menu of Royer’s original arrangements they can send to 48 states for just $9.99 each. And they can take comfort in knowing the arrangements will arrive beautiful and fresh, no assembly required.”