This is part of a series of occasional blog posts about important events in Royer’s history as the company marks its 85th anniversary in 2022.
In fall 2021, Royer’s Flowers & Gifts donated $7,250 to six women’s charities in central and eastern Pennsylvania.
“My grandmother Hannah Royer started our company,” said Tom Royer, president and CEO of Royer’s. “Our family has a keen appreciation for the vital role that women play in our families and communities and for the importance of encouraging female empowerment.”
But Royer’s charitable giving has boosted many causes through the years, also supporting families and animals, honoring veterans and active-duty military, boosting child literacy and fighting hunger.
Here’s a closer look at some of those efforts in just the past two decades:
Women’s charities
It began with an arrangement called Power of Pink, now known as Admiration and available year-round. For each arrangement sold, Royer’s donates $10 to women’s charities, including organizations such as the Pennsylvania Breast Cancer Coalition, YWCA, Dress for Success, Junior League and Girls Who Code. To date, total contributions surpass $25,000.
Bouquets for Books
After introducing the Royer’s Kid Club, Royer’s launched an annual children’s book drive to benefit public libraries in its market area. Donors received a free bouquet for the books they contributed. In its 13-year run, Bouquets for Books collected nearly 19,000 books.
Royer’s Stems Hunger
This food drive collected more than 1,100 pounds in each of its 10 years (2011-2020), for a total of nearly nine tons for the Central Pennsylvania Food Bank and local food banks in the Royer’s market area. Stems Hunger took place during the summer, which is a particularly vulnerable time for childhood hunger because school food programs are not available.
Puppy in a Basket/Kitten in a Basket
One of Royer’s newest charitable efforts centers on the year-round sale of two arrangements featuring a plush dog or cat. A portion of the proceeds benefits area animal shelters. To kick off the program in 2021, Royer’s sent $100 checks to 10 area animal organizations.
Veterans Day
Each year, Royer’s honors U.S. military veterans by giving them free red, white and blue bouquets at each of its stores.
“This is one of our favorite annual traditions,” Tom said in 2021. “These men and women, along with their families, make great sacrifices while serving our country. It’s our privilege to honor our veterans.”
Holidays for Heroes
Since 2013, Royer’s stores have collected tens of thousands of holiday cards and coloring pages for service members and veterans as part of the American Red Cross’ “Holidays for Heroes” program.
‘OUR PRIVILEGE TO GIVE BACK’
Like many businesses, Royer’s faced significant operating challenges at the onset of the COVID-19 pandemic in early 2020. As Tom noted in a guest column for Pennlive, “We had a lot of family history and family future tied up in how we responded to COVID-19.”
But not only didn’t the pandemic cripple Royer’s, it has made it a more efficient and successful company than ever. That success contributed to some of Royer’s biggest charitable awards ever, including $15,000 to the Central Pennsylvania Food Bank in April 2021.
“We had to reinvent our company, and at times it was a painful process,” Tom said, alluding to the pandemic, “but our strong team’s dedication and hard work enabled us to come through this as a better company.
“It is our privilege to give back to our communities and help families that are struggling to put food on the table.”