Participants will make this arrangement featuring daisy poms.
For the first time since the pandemic began, Royer’s Flowers & Gifts will host a free kids club event in all stores at 2 p.m. March 11.
Children ages 5 to 12 will have an opportunity to make a St. Patrick’s Day arrangement with white and yellow daisy pom pons, leatherleaf fern, baby’s breath and a glitter shamrock stick-in.
Lebanon-based Royer’s operates 15 stores in Berks, Cumberland, Dauphin, Franklin, Lancaster, Lebanon and York counties. Sister company Stephenson’s Flowers & Gifts has one Harrisburg store.
Valentine’s Day often is described as the flower industry’s version of the Super Bowl.
It’s the No. 1 holiday for florists, similar in size to the Christmas season but playing out in a much shorter schedule.
In 2022, 22 percent of Americans bought fresh flowers or plants as gifts for Valentine’s Day, according to the Society of American Florists. Roses comprised 83 percent of those purchases, with red roses the top seller by far.
Just as the victorious football team’s most devoted fans will celebrate for days after the big game, the recipient of Valentine’s Day roses reasonably can expect to get a week or longer out of them by taking some simple steps.
KEEP ROSES COOL
Keep them away from a heat source, such as a vent or direct sunlight. While you are sleeping, you can place them in an unheated room or garage before putting them back on display in the morning.
KEEP ROSES WATERED
If roses arrive in a vase:
They will use more water than you think, so add water pretty much daily.
If after five days or so the water is getting dirty, pull the roses out, re-cut the stems and put them back in the vase with fresh water. Add a packet of floral preservative, available from your florist.
If the water is relatively clean, leave it alone as it will have some preservative left in it.
If roses arrive loose or in a box:
If the roses came with tubes on the stems, remove the tubes and re-cut the stems about 1 inch from the bottom. It is best to cut at an angle, which creates more surface area for water intake.
Place the roses in a vase with water that is room temperature to a little warm.
Add floral preservative to the water; you should have received a packet with the delivery.
Only change the water if it becomes noticeably dirty.
IF ROSES DON’T OPEN
Within a day or two, your roses should begin to open. If not, remove them from the vase, re-cut the stems at an angle, and return them to the vase.
If they still do not begin to open, re-cut the stems but this time also float the flowers in a bath of water for an hour or two to rehydrate them. Then return them to the vase. Most times, this will bring the roses around.
In one significant way, the Valentine’s Day/Super Bowl analogy falls short of the goal line.
Because unlike the football game, the best outcome for Valentine’s Day is when everyone – florist, giver and recipient alike – emerges a winner because those beautiful flowers lasted so long.
You can seal in the wreath’s moisture with hairspray.
For the holidays, the song says, you can’t beat home sweet home.
But while the sunshine of a friendly gaze can warm your heart, home also is where you can find practical solutions to Christmas complications.
Take hairspray, for instance.
You can spray it on nail polish to make it dry faster as you get ready for the office party, or on wrapped presents to make them glossy and stand out.
Our favorite holiday hack, however, is the power and punch hairspray can give to your Christmas wreath.
A wreath’s round shape and evergreen composition are why it is a symbol of eternal life. Evergreen trees have long been revered for their ability to survive winter.
Of course, even a fresh wreath will become dry over time. A cut Christmas tree will lose needles, but you can slow the process by giving it daily drinks of water.
That’s not possible with a wreath. Instead, you can seal in the wreath’s moisture with hairspray. It acts like glue and holds the needles on.
For best results and to avoid messes, spray the wreath outdoors before you hang it on a door, window or wall. Hang it on the outside of a door (it can get cooked if placed behind glass) and out of direct sunlight.
If you want to be happy in a million ways, the song says, for the holidays you can’t beat home sweet home.
Royer’s stores collected cards and coloring pages throughout November.
This year marked Royer’s 10th year with Holidays for Heroes.
Barry Spengler, Royer’s chief administrative officer, and Lisa Landis, communications and marketing director, American Red Cross.
Among the 450 coloring pages submitted were many downloaded from Royer’s Flowers & Gifts’ website and some created from scratch.
“Thank you for your service,” read one handwritten page adorned with hearts and flowers.
And then there were the printed holiday cards, numbering more than 3,600.
On Tuesday, Royer’s presented the cards and coloring pages to the American Red Cross for distribution to area service members and veterans.
Royer’s, which has participated in the Red Cross “Holidays for Heroes” program for a decade, collected the cards from the public in each of its stores throughout November.
Royer’s Flowers & Gifts has donated $11,400 to six organizations in support of women’s causes.
Family-owned Royer’s earmarks $10 from every sale of its Admiration arrangement for these donations.
This year’s recipients and the amount of their awards: Pennsylvania Breast Cancer Coalition, $2,500; YWCA York, $2,500; Water Street Mission, Lancaster, $2,500;
Women in Need Inc., Chambersburg, $1,500; Girls Who Code Central PA, $1,350; Girls Who Code Berks County, $1,050.
“This year, Royer’s is celebrating the 85th anniversary of our founding by my grandmother Hannah Royer,” said Tom Royer, president and CEO of Royer’s Flowers. “Mom Royer, as she was known, is our daily inspiration and a symbol of the importance and value of empowering girls and women.
“Our loyal customers make these contributions possible, for which we are grateful. Congratulations to this year’s recipients for the meaningful work they do.”
Royer’s Flowers & Gifts will show its appreciation to military veterans by giving them free patriotic bouquets on Nov. 11.
The bouquets – featuring a red carnation, a white carnation and a blue bow – will be available in-store only at each of Royer’s 16 locations in Berks, Cumberland, Dauphin, Franklin, Lancaster, Lebanon and York counties.
“We’re grateful for the dedication and sacrifice of the men and women who have served in the U.S. armed forces,” said Tom Royer, president and CEO of family-owned Royer’s. “It’s our honor to recognize veterans in this way.”
Non-veterans may purchase the bouquets for $2.20 each.
Royer’s Flowers & Gifts will collect holiday cards and coloring pages for service members and veterans throughout November as the company continues its decade-long affiliation with the American Red Cross “Holidays for Heroes” program.
Items may be dropped off at any Royer’s store during normal business hours. Free coloring pages can be downloaded at royers.com.
The Red Cross offers these guidelines for preparing cards:
Use generic salutations: “Dear Service Member” or “Dear Veteran”
Be thoughtful with messages, expressing reasons why you are thankful for the service members/veterans; if you have a personal connection, such as a family member who served, consider adding that
Try not to be overtly religious, but messages such as “Merry Christmas” or “God Bless You” are acceptable
Do not include inserts such as glitter, photos, business cards
Do not include personal information such as telephone number, address or email
Andrew Royer, who oversees Royer’s sister company in Columbus, Ohio, represents the fourth generation of family involvement.Ken Royer, son of founders Hannah and Lester Royer, with sons Tom, left, and Greg.Representing the family’s third and fourth generations, Tom Royer, right, and nephew Geoff Royer.In 2004, Ken Royer, seated next to wife Jean, accepted an FTD Lifetime Achievement Award. With him, from left, son Tom and wife Cindy; daughter-in-law Amy and son Greg Royer; and daughter Becky Fuchs.
Profitability, efficiency, marketing, each would get its say in the 500 pages to come.
But Ken Royer was unequivocal from the opening sentence of his book, “Retailing Flowers Profitably,” as to its true focus.
“This is a story of a family business,” he wrote.
Ken, whose parents, Hannah and Lester, started Royer’s Flowers when it was called South Side Flower Shop, noted that his first experience with growing plants came soon after the family’s 1937 move from downtown Lebanon to what was then the edge of town. He was 6. His sister was two years older; his brother, six years younger.
“The move to the new home provided almost an acre of land that we could use for gardening; thus my involvement with plants and flowers,” Ken wrote.
As Royer’s marks 85 years in business in 2022, the company remains a family business. What’s more, it has achieved the remarkably rare feat of reaching a fourth generation of family involvement.
How rare? The average life span of a family-owned business is 24 years, according to the SC Johnson College of Business at Cornell University. Just getting to a second generation of family involvement is a significant achievement, as only 40 percent of businesses achieve that.
Then things get really tough. A third generation: only 13 percent of family-owned businesses get there, and only 3 percent of businesses reach a fourth generation or beyond.
Except for a three-year period (1998 to 2001) when Royer’s was part of the Gerald Stevens national chain, the Royer family has owned the company. Even during the Gerald Stevens era, Ken and son Greg were involved at the corporate level while son Tom oversaw Royer’s operations.
The silver lining – or Christmas present, given the time of year — to Gerald Stevens’ demise was the subject of a cover story in the Dec. 12, 2001 Lebanon Daily News. The headline heralded, “Royers buy back flower shops.” (The deal also included the opportunity to enter Ohio with Connells Maple Lee.)
Greg, Tom and brother Mike appeared in a photo surrounded by poinsettias at the Lebanon store.
“We’re obviously thrilled to have it back,” Greg Royer said at the time. “There’s a picture of growth in the future.” Growth for the business, but also opportunity for more family members to arrive on the scene and help lead the company into the 21st century.
Greg’s sons Andrew and Geoff are active in day-to-day management; their brother Gregory was a store manager. Tom’s oldest daughter, Layla, worked for the company when she was in high school and college while his youngest children, Tommy, Sumer and Brooke, help out on weekends, holidays and summers.
That story about a family business that Ken described has more chapters to come.
This is part of a series of occasional blog posts about important events in Royer’s history as the company marks its 85th anniversary in 2022. In fall 2021, Royer’s Flowers & Gifts donated $7,250 to six women’s charities in central and eastern Pennsylvania. “My grandmother Hannah Royer started our company,” said Tom Royer, president and CEO of Royer’s. “Our family has a keen appreciation for the vital role that women play in our families and communities and for the importance of encouraging female empowerment.” But Royer’s charitable giving has boosted many causes through the years, also supporting families and animals, honoring veterans and active-duty military, boosting child literacy and fighting hunger. Here’s a closer look at some of those efforts in just the past two decades:
Women’s charities
It began with an arrangement called Power of Pink, now known as Admiration and available year-round. For each arrangement sold, Royer’s donates $10 to women’s charities, including organizations such as the Pennsylvania Breast Cancer Coalition, YWCA, Dress for Success, Junior League and Girls Who Code. To date, total contributions surpass $25,000.
Bouquets for Books
After introducing the Royer’s Kid Club, Royer’s launched an annual children’s book drive to benefit public libraries in its market area. Donors received a free bouquet for the books they contributed. In its 13-year run, Bouquets for Books collected nearly 19,000 books.
Royer’s Stems Hunger
This food drive collected more than 1,100 pounds in each of its 10 years (2011-2020), for a total of nearly nine tons for the Central Pennsylvania Food Bank and local food banks in the Royer’s market area. Stems Hunger took place during the summer, which is a particularly vulnerable time for childhood hunger because school food programs are not available.
Puppy in a Basket/Kitten in a Basket
One of Royer’s newest charitable efforts centers on the year-round sale of two arrangements featuring a plush dog or cat. A portion of the proceeds benefits area animal shelters. To kick off the program in 2021, Royer’s sent $100 checks to 10 area animal organizations.
Veterans Day
Each year, Royer’s honors U.S. military veterans by giving them free red, white and blue bouquets at each of its stores. “This is one of our favorite annual traditions,” Tom said in 2021. “These men and women, along with their families, make great sacrifices while serving our country. It’s our privilege to honor our veterans.”
Holidays for Heroes
Since 2013, Royer’s stores have collected tens of thousands of holiday cards and coloring pages for service members and veterans as part of the American Red Cross’ “Holidays for Heroes” program.
‘OUR PRIVILEGE TO GIVE BACK’
Like many businesses, Royer’s faced significant operating challenges at the onset of the COVID-19 pandemic in early 2020. As Tom noted in a guest column for Pennlive, “We had a lot of family history and family future tied up in how we responded to COVID-19.” But not only didn’t the pandemic cripple Royer’s, it has made it a more efficient and successful company than ever. That success contributed to some of Royer’s biggest charitable awards ever, including $15,000 to the Central Pennsylvania Food Bank in April 2021. “We had to reinvent our company, and at times it was a painful process,” Tom said, alluding to the pandemic, “but our strong team’s dedication and hard work enabled us to come through this as a better company. “It is our privilege to give back to our communities and help families that are struggling to put food on the table.”
When she first learned how to use email through her local library, Karen Good said, she was told to select three words for her address that represented things she liked.
One of them was “rose,” which reflects her affinity for flowers.
Good, of Mount Joy, Lancaster County, now has good reason to be fond of carnations and daisy poms, too.
She won this year’s Royer’s Flowers & Gifts name-the-arrangement contest. Her entry, “Harvest Beauty,” was chosen from nearly 900 online submissions.
The all-around arrangement features a ceramic pumpkin, measures 12 inches high and 10 inches wide, and comprises carnations and daisy poms in fall colors.
Good said she sought divine inspiration for her entry.
“Now Lord,” she said, “what would you call that? It’s beautiful.”
Good and runner-up Janet Adams of Columbus, Ohio, will receive one of the arrangements as their prizes. Adams submitted “Blooming Pumpkin” through Royer’s sister company, Connells Maple Lee Flowers & Gifts, which has three Columbus-area stores.
